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VISUAL IDENTITY GUIDE
VERSION 02
MARCH 2018
VISUAL IDENTITY GUIDE
VERSION 02
APRIL 2018
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VISUAL IDENTITY GUIDE
VERSION 02
MARCH 2018
Welcome
The visual identity guideline outlines the core elements 
of our organisation’s brand and how it is applied 
to creative documents (ie external documents and 
documents created by Internal Communications).
Our organisation’s logo, tree graphic, colour palette 
and typeface form the core elements of our visual 
brand. 
It is important that the brand is applied consistently 
across all formal documents, in line with these 
guidelines.
Implementation of this guideline is overseen by 
Public Affairs & Strategic Relations and Internal 
Communications.
Please contact Public Affairs & Strategic Relations 
if you need to access the logo or any other design 
elements. To access our generic photographic library, 
please contact Internal Communications.
All of our organisation’s internal templates reflect the 
appropriate visual identity guidelines. 
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VISUAL IDENTITY GUIDE
VERSION 02
MARCH 2018
Logo
Colour
The logo is made of a wordmark and positioning 
statement. Both are to appear together at all times as 
shown to the right. 
The colour version of the logo should be used for 
the majority of communication. The reversed (white) 
version can only appear on a blue background and on 
black when colour is not available. Do not frame the 
logo within a rectangle or any other shape.
Reversed (white)
Black
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VISUAL IDENTITY GUIDE
VERSION 02
MARCH 2018
Clear space, minimum size and placement
Clear space
Minimum size
To ensure integrity and legibility of the logo, clear 
space and minimum size restrictions have been 
developed. 
No other logos, graphic elements or photography 
are to appear within the clear space area. The area is 
defined by the width of the bold letter ‘u’ in the logo.
30mm
The logo must not appear smaller than 30mm in width.
The logo should be used in the top or bottom corners 
of your document (either left or right, depending on 
your design). The logo should not appear in the centre 
of your design.
Formal crest logo
Stacked
Inline
A formal crest logo is available and should only be 
used on formal communication with government. For 
example, it is often used by the Chair and where we 
would like the reader to be aware we are part of the 
Government. 
Please contact the Public Affairs Team to determine 
whether this logo is appropriate for your needs.
Refer to the Australian Government Branding Design 
Guidelines for additional reproduction requirements.
Other logos 
Only our logo (and in some cases the formal crest 
logo) can be used. You must not create a new logo 
for projects, teams, events or other purposes without 
agreement from the Internal Communications or Public 
Affairs & Strategic Relations teams.
The guide is linked to the brand page on myconnect.  
Any questions, please be in touch.
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VISUAL IDENTITY GUIDE
VERSION 02
MARCH 2018
External documents and documents created 
Internal documents
Typefaces
by Internal Communications 
For external documents and documents created by 
Internal Communications, Helvetica Neue is to be used 
for text and DIN used in headings. Standard typeface 
weights such as light, regular, medium and bold are 
Text
Text and headings
preferred, however all other weights and variations 
may be used.
Helvetica Neue
Tahoma
Tahoma is to be used for internal communication and 
templates.
Headings
DIN
Example
Example
Main heading – DIN
Main heading – Tahoma
Text heading – Tahoma
Text heading – DIN
General text – Tahoma. lit volorio dolorib 
Text heading (optional) – Helvetica Neue
erumquis et volum, atiae que nimet maio cus, 
General text – Helvetica Neue. lit volorio dolorib 
optaque dellacc event. 
erumquis et volum, atiae que nimet maio cus, 
optavent.  
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VISUAL IDENTITY GUIDE
VERSION 02
MARCH 2018
Colour palette
Primary
The colour palette is a fundamental component of our 
C100/M24/Y0/K64
C52/M25/Y18/K0
C25/M10/Y9/K0
C15/M6/Y4/K0
C9/M4/Y2/K0
corporate identity. It helps to ensure consistent and 
R0/G60/B91
R128/G166/B189
R189/G209/B220
R214/G227/B235
R229/G236/B243
coherent communications.
124B69
80A6BD
BDD1DC
D6E3EB
E5ECF3
The primary colour palette comprises of the blue, black 
and sand. These colours are the main colours to be 
used in all visual communication.
C34/M33/Y72/K0
C28/M28/Y58/K0
C18/M17/Y34/K0
C0/M0/Y0/K100
The secondary colour palette is designed to allow 
R173/G154/B98
R189/G171/B125
R212/G201/B171
R0/G0/B0
flexibility in communications such as annual reports, 
AD9A62
BDAB7D
D4C9AB
000000
newsletters, and powerpoint presentations.
Colour breakdowns are provided for print (CMYK), 
screen (RGB) and web. Breakdowns for lighter shades 
are also provided. 
Secondary
Refer to the colour contrast chart on page 9 when 
C33/M99/Y98/K51
C21/M39/Y100/K0
C76/M40/Y90/K34
C100/M0/Y40/K20
C80/M5/Y5/K15
using these colours online with type to ensure AA  
R104/G0/B0
R204/G153/B0
R56/G93/B53
R17/G134/B141
R29/G153/B199
or AAA requirements are met.
680000
CC9900
385D35
11868D
1D99C7
Lighter percentages of these colours can be used.
C21/M100/Y100/K15
C0/M19/Y86/K0
C68/M19/Y85/K4
C70/M0/Y30/K0
C40/M10/Y5/K0
R176/G0/B0
R255/G205/B63
R93/G154/B88
R156/G216/B220
R148/G197/B225
AF0000
FFCD3E
5D9A57
9CD8DC
94C4E1
C0/M11/Y56/K0
C33/M12/Y43/K0
R255/G224/B137
R177/G196/B160
FFDF88
B0C49F
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VISUAL IDENTITY GUIDE
VERSION 02
MARCH 2018
Colour
Monotone
Tree graphic
The tree is designed to provide an additional visual 
element to bring materials to life.
It can be used flexibly across communications in 
different colours and sizes. 
When the whole tree trunk is used, the main trunk 
must be shown vertical, as this helps signify growth. 
The tree appears within internal templates. Other 
creative versions (ie one colour tree visuals) are to be 
used only for external communications and documents 
created by Internal Communications.
Cropping and colour variations
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VISUAL IDENTITY GUIDE
VERSION 02
MARCH 2018
Photography
The style of imagery for the organisation is: 
•  real 
•  simple 
•  positive 
•  relevant. 
The imagery selected should: 
•  show diversity if including people 
•  only show faces of current employees 
•  be relevant to the subject matter 
•  use vibrant and eye-catching colours. 
Ensure high quality images are used: 
•  Do not use low quality, pixelated, grainy  
or blurry images. 
•  Your images should be clean, crisp and in focus. 
•  If used online, images should have a minimum  
DPI of 72. 
•  If used in print, images should have a minimum  
DPI of 300.
Do not use low quality, grainy or blurry 
Do not use cliche or inappropriate  
Do not use cliche or inappropriate  
images.
stock photography.
clip art.
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VISUAL IDENTITY GUIDE
VERSION 02
MARCH 2018
Colour contrast
Accessibility
Here are some tips to help ensure your publications 
Colour type on white 
White type on colour 
Black type on colour 
are easy to understand: 
background
background
background
•  Use clear, simple language in short sentences. 
Small text
Large text
Small text
Large text
Small text
Large text
Less than 
Larger than 
Less than 
Larger than 
Less than 
Larger than 
•  Use clear examples that highlight the point you are 
18pt regular 
18pt regular 
18pt regular 
18pt regular 
18pt regular 
18pt regular 
making.
or 14pt bold
or 14pt bold
or 14pt bold
or 14pt bold
or 14pt bold
or 14pt bold
•  Avoid abbreviations (eg street, not st).
AA
AAA
AA
AAA
AA
AAA
AA
AAA
AA
AAA
AA
AAA
•  Use illustrations, diagrams, logos or photographs to 
Black
YES
YES
YES
YES
YES
YES
YES
YES
add meaning to the text and improve understanding. 
124B69
YES
YES
YES
YES
YES
YES
YES
YES
NO
NO
NO
NO
It is important that any communications you develop 
80A6BD
NO
NO
NO
NO
NO
NO
NO
NO
YES
YES
YES
YES
meet our visual accessibility standards: 
BDD1DC
NO
NO
NO
NO
NO
NO
NO
NO
YES
YES
YES
YES
•  Ensure at least 10 point text (8 point text only when 
D6E3EB
NO
NO
NO
NO
NO
NO
NO
NO
YES
YES
YES
YES
referring to source documents and reference notes). 
E5ECF3
NO
NO
NO
NO
NO
NO
NO
NO
YES
YES
YES
YES
•  Ensure there is a high contrast background. 
AD9A62
NO
NO
NO
NO
NO
NO
NO
NO
YES
YES
YES
YES
•  Align all text and headings to the left. 
BDAB7D
NO
NO
NO
NO
NO
NO
NO
NO
YES
YES
YES
YES
•  Do not create sentences and headings in uppercase. 
D4C9AB
NO
NO
NO
NO
NO
NO
NO
NO
YES
YES
YES
YES
•  Finish a sentence on the page it starts and complete 
68000
YES
YES
YES
YES
YES
YES
YES
YES
NO
NO
NO
NO
words on the line they start on. 
AF0000
YES
YES
YES
YES
YES
YES
YES
YES
NO
NO
NO
NO
•  Use a heading and clear levels of subheadings to 
CC9900
NO
NO
NO
NO
NO
NO
NO
NO
YES
YES
YES
YES
help break up information. 
FFCD3E
NO
NO
NO
NO
NO
NO
NO
NO
YES
YES
YES
YES
FFDF88
NO
NO
NO
NO
NO
NO
NO
NO
YES
YES
YES
YES
385D35
YES
YES
YES
YES
YES
YES
YES
YES
NO
NO
NO
NO
5D9A57
NO
NO
YES
NO
NO
NO
YES
NO
YES
NO
YES
YES
B0C49F
NO
NO
NO
NO
NO
NO
NO
NO
YES
YES
YES
YES
11868D
NO
NO
YES
NO
NO
NO
YES
NO
YES
NO
YES
YES
9CD8DC
NO
NO
NO
NO
NO
NO
NO
NO
YES
YES
YES
YES
1D99C7
NO
NO
YES
NO
NO
NO
YES
NO
YES
NO
YES
YES
94C4E1
NO
NO
NO
NO
NO
NO
NO
NO
YES
YES
YES
YES
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VISUAL IDENTITY GUIDE
VERSION 02
MARCH 2018
Charts and graphs
Pie charts
The following colour spectrums are recommended 
Single colour
when creating graphs and charts. Try to select colours 
in order from either side of the spectrum.
The colour order for graphs is intended to have 
Colour
increased contrast.
Graphs
Single colour
Colour
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VISUAL IDENTITY GUIDE
VERSION 02
MARCH 2018
Incorrect use
Examples on this page show incorrect ways of 
reproducing the logo and brand elements.
If you are unsure, please contact the Public Affairs 
Team to determine whether you are using the brand 
guidelines correctly.
Do not separate the logo and 
Do not reproduce the logo in or place  
Do not alter the proportion or rotate  
positioning statement.
on a different colour.
the logo.
Do not attempt to recreate the logo or 
Do not frame within a rectangle or any 
Do not infringe upon clear space.
alter the typefaces.
other shape.
Do not apply any effects such  
Do not use a low resolution or blurred 
Do not place the logo over a high  
as a drop shadow.
version.
contrast image.
11