Style guide
Version 1.1 – August 2022
Page
2
Contents
Logo 3
Graphic elements 15
Logo introduction
4
Women device
16
Primary logo
5
Shapes graphics
17
Inverse logo
6
Illustration
18
Black and white logo
7
Iconography
19
Partner logo lockup
8
Photography 20
Clear space &
minimum size
9
Headshots
21
Do’s & Don’ts
10
Best practice examples 22
Colour 11
Website
23
Primary colour palette
12
PowerPoint templates
24
Stationery
25
Typography 13
Merchandise
26
Fonts
14
For access to all brand assets
and files, please contact
<email>.
Page
3
Logo
Logo
Colour
Typography
Graphic elements
Photography
Best practice examples
Page
4
Logo introduction
The National Women
in Transport logo is the
foundation of all our visual
communications.
The yellow Women device
appears on the left of the
logo, representing Women
and their role in the transport
industry.
When we talk about women,
we include women and people
of diverse genders, anyone
who identifies as a woman or
identifies as non-binary.
For access to the logo files
and variations, please contact
<email>.
Logo
Colour
Typography
Graphic elements
Photography
Best practice examples
Page
5
Primary logo
Primary logo with strapline
The primary logo consists of the
yellow Women device and wordmark.
For most instances, the primary
logo includes our strapline ‘Women
Leading Transport.’ But we do have
a horizontal version without the
strapline for applications with space
or sizing limitations.
The primary logo will always be
supplied in master form, with the
strapline included. It should never
be reconstructed or redrawn. Please
do not change the proportions,
compress, extend, slant or distort any
element of the logo.
The primary logo should be used
wherever possible. The primary logo
Primary logo only
should be used on all National Women
in Transport material, including
stationery, however, repetitive useage
should be avoided (i.e. once only on
the cover of a report, or once only on
the first page of a letter).
For access to the primary
logo files, please contact
<email>.
Logo
Colour
Typography
Graphic elements
Photography
Best practice examples
Page
6
Inverse logo
Inverse logo with strapline
The logo is available in an inverse colour
format to maximise legibility with a
strong contrast between the wordmark
and the background.
When appearing over an image or dark
background, the inverse logo can be used
(with or without strapline) in white. This
will to ensure full and clear legibility.
Inverse logo only
For access to the inverse logo
files, please contact
<email>.
Logo
Colour
Typography
Graphic elements
Photography
Best practice examples
Page
7
Black and
Black logo with strapline
White logo with strapline
white logo
The monotone logo should only be used
when full-colour reproduction is not
possible.
This logo is available in two formats;
black and white. The appropriate format
should be used to maximise legibility,
with a strong contrast between the logo
and the background.
It must always appear legibly on a
clear background. For legibility and
impact, the black logo appears on a
light background (preferably white)
and the white logo appears on a light
background (preferably black).
Black logo only
White logo only
For access to the black
and white logo files, please
contact
<email>.
Logo
Colour
Typography
Graphic elements
Photography
Best practice examples
Page
8
Partner
Single partner logo lockup example
logo lockup
The logo can be shown next to
partner logos in the following
lockup formats.
Partner Logo
The partner logos should appear
as the same height as the National
Women in Transport primary
logo, following the recommended
clearspace shown on page 9.
Double partner logo lockup example
Partner Logo
Partner Logo
For access to the partner logo
lockup files, please contact
<email>.
Logo
Colour
Typography
Graphic elements
Photography
Best practice examples
Page
9
Clear space &
Clear space
Minimum size
minimum size
Clear space
12mm
Our primary logo is most effective
when surrounded by plenty of clear
space. The minimum recommended
clear space between our logo, text,
the edge of a page, or another
graphic element is based on the
height of the circular element in the
graphic device, as shown on the right.
Minimum size
The minimum recommended size for
our logo is shown on the right of this
page. Note this is the minimum size
and not necessarily the ideal size.
Favicon/social media icon
Favicon/social media icon
The only exception to the minimum
size rule is for the favicon and some
instances of the social media icon.
For access to the favicon/
social media logo files, please
contact
<email>.
Logo
Colour
Typography
Graphic elements
Photography
Best practice examples
Page
10
Do’s & Don’ts
Don’t change the font in the logo
Don’t change the colours in the logo
Don’t rearrange elements in the logo
The National Women in Transport
logo should never be altered.
Protecting the logo means always
ensuring that it is represented
consistently and accurately, in
National
accordance with this style guide.
Electronic versions are available, so
Women in
the logo should never be redrawn or
recreated digitally.
Transport
Illustrated on this page are a
number of common mistakes when
implementing the logo.
Don’t place logo on busy backgrounds
Don’t change the strapline
Don’t stretch the logo
Annual General Meeting
Page
11
Colour
Logo
Colour
Typography
Graphic elements
Photography
Best practice examples
Page
12
Colour palette
Primary colours
National Women in Transport have
four primary colours in their colour
palette.
To help achieve brand recognition, it
is important that the colour palette
is applied consistently and the
colours are matched accurately.
These colours can be printed in
solid Pantone spots or 4 colour
Yellow
CMYK printing. Online and digital
applications, such as Powerpoint,
C0
M40
Y85
K0
should use RGB.
R250
G166
B64
HEX #FAA640
Deep purple
Purple
Beige
C60
M100
Y40
K46
C49
M85
Y0
K0
C5
M6
Y8
K0
R82
G5
B64
R166
G46
B196
R239
G233
B228
HEX #520540
HEX #A62EC4
HEX #EFE9E4
Note: These colour versions
are to be used as a reference
only and not for production.
Page
13
Typography
Logo
Colour
Typography
Graphic elements
Photography
Best practice examples
Page
14
Fonts
Primary font
National Women in Transport’s
primary font is Lexend. This
font family is to be used for the
Lexend Regular
website, documents produced by
graphic designers and other digital
applications. Lexend is available for
PC or Mac use.
Arial is the default font, only to be
Lexend Medium
used for internal documents and
presentations where Lexend is not
available.
Lexend SemiBold
Default font
Arial Regular
For access to the Lexend font
Arial Bold
suite, please contact
<email>.
Page
15
Graphic
elements
Logo
Colour
Typography
Graphic elements
Photography
Best practice examples
Page
16
Women device
Women device background variations
The Women device (the logo graphic)
can be used as a graphic background
in collateral. The graphic can be
cropped to be abstract and subtle.
For access to the graphic
device files, please contact
<email>.
Logo
Colour
Typography
Graphic elements
Photography
Best practice examples
Page
17
Shapes graphics
Shapes graphics variations
The stacked shapes graphics can
be used as an embellishment within
National Women in Transport
collateral.
Shapes graphics can be used
in collaboration with the Women
graphic, as well as illustrations
and photography.
For access to the graphic
device files, please contact
<email>.
Logo
Colour
Typography
Graphic elements
Photography
Best practice examples
Page
18
Illustration
Banner illustration examples
The illustration style reflects the
diverse ages, backgrounds and
occupations of women in the
transport sector.
All modes of transport are also shown
in detail, including sea, land/road, air
and rail.
For access to the illustration
files, please contact
<email>.
Logo
Colour
Typography
Graphic elements
Photography
Best practice examples
Page
19
Iconography
An icon style has been developed
to be used on online and print
applications. The simplified pictorial
icons are characterised by their
outlined shape and pop of colour.
For access to the iconography
suites in a range of colour
combinations, please contact
<email>.
Page
20
Photography
Logo
Colour
Typography
Graphic elements
Photography
Best practice examples
Page
21
Photography
Headshot examples
Our aim for National Women in
Transport’s photography is to capture
the diverse women speakers and
professionals in the transport sector.
Page
22
Best practice
examples
Logo
Colour
Typography
Graphic elements
Photography
Page
Best practice examples
23
Website
Website examples
Logo
Colour
Typography
Graphic elements
Photography
Page
Best practice examples
24
PowerPoint
PowerPoint template examples
templates
Slide Title
Section Divider
Introduction to Project Name
Section Name
Presenter Name
womenintranport.gov.au
womenintranport.gov.au
Page
#WomenInTransport #IAmTransport
#WomenInTransport #IAmTransport
1
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womenintranport.gov.au
Page
womenintranport.gov.au
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#WomenInTransport #IAmTransport
1
#WomenInTransport #IAmTransport
1
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Contact us
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xxxxxxxxx@xxxxxxxxxxxxxxxx.xxx.xx
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03 9236 5054
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#WomenInTransport #IAmTransport
1
#WomenInTransport #IAmTransport
1
Logo
Colour
Typography
Graphic elements
Photography
Page
Best practice examples
25
Stationery
Business card
Letterhead
Jane Transport
Head of Job Title
+61 0412 345 678
<Thursday, 18 August 2022 >
<Insert title>
123 Transport Street
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Melbourne, VIC 3000
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iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla
facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit
womenintransport.gov.au
augue duis dolore te feugait nulla facilisi.
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facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit
augue duis dolore te feugait nulla facilisi.
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Email tile
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Lorem Ipsum
Job Title
I support National
National Women in Transport
womenintransport.gov.au
xxxxx@xxxxxxxxxxxxxxxx.xxx.xx
+61 XXX XXXX
Women in Transport.
Media release template
Let’s get more women working
in Australian transport jobs.
Media release
womenintransport.gov.au
<Thursday, 18 August 2022 >
<Insert title>
[This should be completed in consultation with the Public Affairs and Communication team and must
be approved by the CEO and Senior Manager, Public Affairs and Communication]
[NTC media release guidelines]
LinkedIn banner
Title – mention the audience if you can
First paragraph – start by mentioning the target audience first. Use who, what, where, why, how if
you can fit it in one sentence.
Second paragraph – introduce your voice without using quotation marks. Write non-quotes in past
tense. Usually this will be
CEO of the National Transport Commission (NTC) Paul Retter said ….. You
should insert your problem statement here if you can and address who this problem will be resolved
by.
Third paragraph – use your
most powerful quote here. Use
your best key message if one has been
developed. The quote should reference the problem or issue you are hoping to solve and if
applicable, mention any safety, productivity or environmental benefits.
Continue writing according to pyramid style (present the problem statement; related or supporting
information; methodology - how did something occur? Results; conclusion, outcomes or most
important information).
You should use active sentences for quotes.
Keep all sentences as short, clear and concise.
Towards the end discuss what the next steps are if relevant.
Try to include a call to action if there is one.
Try to keep all writing, but particularly quotes, to a Flesch Kincaid reading level of about eight if you
can.
If you are unfamiliar of how to set up Flesch Kincaid in Word and what it means have a look here:
http://office.microsoft.com/en-au/word-help/test-your-document-s-readability-
HP010354286.aspx#_Toc251568617
National Women in Transport
womenintransport.gov.au
xxxxx@xxxxxxxxxxxxxxxx.xxx.xx
+61 XXX XXXX
Logo
Colour
Typography
Graphic elements
Photography
Page
Best practice examples
26
Merchandise
Pull up banner example
