This is an HTML version of an attachment to the Freedom of Information request 'Documents relating to social media'.


Defence FOI 382/23/24 
Document 1
Personal Social Media Guide 
Practical advice for ADF, APS and contracted personnel 
As at May 2022 
(Note document is not controlled if printed) 
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Contents 
  Contents 

Using this Guide 

Social media policy 

Social media usage 

Principles 

Public comment 

Maintaining security for Defence operations 

Staying safe online 

Geotagging 

Securing your account 

Setting up your personal social media account/s 

Managing your account 

Moderation 

What to do if you are been harassed or bullied online? 
10 
Quick reference guide - Privacy Settings 
12 
Frequently asked questions 
17 
What type of content should I share? 
17 
Who should I follow? 
17 
Is there anyone I should not connect with? 
17 
Is there anything I should do before going on deployment? 
17 
The issue I have is not covered in this guide. What do I do? 
17 
 
 
 
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Using this Guide 
The Personal Social Media Guide is designed for Australian Defence Force (ADF) and 
Australian Public Service (APS) and contracted personnel to provide advice on using social 
media personally. 
 
This guide should be read in conjunction with Chapter 7 in the Defence Media and 
Communication Guide. 
 
The use of social media has increased exponentially and continues to be embraced. This has 
led to a blurring of lines between professional and private online activity which can present 
privacy and security issues. 
 
Defence personnel are al owed to use social media personally, but must ensure their 
comments, photos and online associations do not compromise operational or personal security.  
 
Any feedback on the Personal Social Media Guide is to be sent to the Social Media Hub at 
s47E(d)
@defence.gov.au. 
 
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Social media policy 
Defence recognises and accepts reasonable use of social media that doesn’t interfere with 
effective completion of work or contravene the Defence Social Media Policy.  
 
There are consequences for personnel using social media inappropriately, including possible 
disciplinary action or criminal prosecution. Failure to comply with Defence policy could constitute 
an offence against provisions of the Australian Defence Force Discipline Act 1992, the Public 
Service Act 1999 and/or amount to a breach of the Australian Public Service Code of Conduct.  
 
Review the following Defence and Commonwealth policies: 
 
❏  Defence Media and Communication Policy is the policy for the use of social media by 
Defence personnel. 
❏  Defence Media and Communication Guide. This Guide applies to all Defence personnel 
and must be adhered to in accordance with the Defence Media and Communication 
Policy. 
❏  Australian Public Service Commission Code of Conduct is the policy for the ethical 
standards and values APS employees should uphold and is set out in section 13 of the 
Public Service Act 1999. 
❏  Australian Public Service Commission Code of Conduct in Practice is the current 
guidance on making public comment and participating online (social media). 
❏  Defence Force Discipline Act 1982 is an act relating to the discipline of the Defence 
Force and for related purposes. 
❏  Defence Security Manual is the publication which implements in Defence the minimum 
standards of the Government Protective Security Policy Framework (PSPF) and 
Government Information and Security Manual (ISM). 
❏  Privacy Act 1988 is an Act to make provision to protect the privacy of individuals and for 
related purposes. 
❏  Work Health and Safety Act 2011 is an Act relating to work health and safety, and for 
related purposes. 
 
 
 
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Social media usage 
Principles 
Publishing online is public comment, and use of digital channels in a private capacity must be 
consistent with the values and strategic messages of Defence. It is essential that you do not 
post any content or engage in any activity that could be seen to damage the reputation of 
Defence. 
 
❏  What would your Chain of Command, the Secretary, the Chief of the Defence Force, 
and/or adversaries think of your social media activity? 
❏  Do not criticise the work or administration of the Government, Department, Group or 
Service. You must professionally and impartially serve the government of the day 
❏  Do not discuss any internal Defence material including forecasting, announcing or 
promoting Defence activities that have not been disclosed previously in the public 
domain 
❏  Respect privacy, be respectful, be polite and don’t post any defamatory, vulgar, 
obscene, abusive, profane, threatening, racially or ethnically hateful or otherwise 
offensive or il egal content 
❏  Do not claim or appear to represent Defence as an official spokesperson. 
❏  You are accountable for your actions online. Do not like, join, share, engage or remain a 
member of a page, account, group, forum, site or discussion that is involved in or 
promotes behaviour that is exploitative, objectifying or derogatory or in any other way 
breaches any relevant legislation or Defence policies. 
Public comment 
Personal social media accounts must not use any Defence branding (including Defence logos, 
emblems, badges, symbols, iconography etc.); official title; rank; profile photo in uniform or other 
clothing with Defence branding; position/employment category; role; or organisational grouping 
connected to or representing Defence.  
 
The exception is LinkedIn, where personnel are permitted to reflect their role within Defence, 
provided no operational or classified information is contained in the account. Access LinkedIn 
via the official website or mobile application and consider using a different email address for 
LinkedIn access from the email address used for personal communication. 
 
If an account appears to be representing Defence, and is administered by Defence personnel, 
all content and activity wil  be deemed departmental public comment and that individual wil  be 
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accountable for compliance with the requirements of the Defence Media and Communication 
Policy and other relevant Defence policies.  
Maintaining security for Defence operations 
If you have any doubt regarding operational security, you must seek appropriate guidance and 
clarification from your Chain of Command or Supervisor prior to making material public. 
Staying safe online 
Privacy and security settings exist for a reason. You need to learn about and use the privacy 
and security settings on social networks. They wil  help you control who sees what you post and 
manage your online experience in a positive way. 
 
It is part of your job to be wary about how much information you post or make available online. 
Remember, what you post online stays online forever so be cautious about the personal 
information you provide on social media.  
 
No information that breaches security or adversely affects the safety and wellbeing of Defence 
personnel and their families, or damages Defence’s reputation and international relationships 
can be published. 
In the context of security clearance, AGSVA may take into account behaviour on social media.  
For general tips on staying safe online, visit https://www.staysmartonline.gov.au/  
Geotagging 
Geotagging adds geographical data to various media including photographs or video, websites, 
SMS messages, providing details of exactly where the media was taken. Most photos taken on 
a smartphone with GPS capabilities are usually geotagged automatically unless you have 
turned off the setting.  
 
For security purposes, it is recommend that Defence personnel turn off geotagging. 
 
 
 
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Securing your account 
Digital security is more important than ever.  
It is important you keep your social media account/s secure. Use this checklist as your guide: 
 
❏  Your password should include a mixture of numbers, symbols, and capital and 
lowercase letters. 
❏  Change your password at least once every three months and when possible, use two-
factor authentication. 
❏  Use separate passwords for every account. At a minimum, separate your official and 
personal accounts and make sure your critical accounts have strong passwords. 
❏  Remember to log out whenever an account isn't in use. 
❏  Be aware that criminal and/or terrorist organisations and foreign intelligence services 
actively seek information about Defence capabilities which may potentially harm 
Defence personnel, information and/or interests. Some people online may disguise their 
real identity in order to elicit personal or operational information from Defence personnel 
or their families and friends. 
❏  No information should be given out in response to requests for information through 
digital channels without appropriate clearance. Requests for information are to be 
treated like a media enquiry and forwarded to Media Team on s47E(d)@defence.gov.au.  
❏  The Defence Secret and Restricted Networks System User Acceptable Usage Standard 
Operating Procedures provides guidance about online security considerations when 
using online applications, including social media, on the DPN and DSN, which also apply 
to other Defence ICT assets. 
 
 
 
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Setting up your personal social media account/s 
Profile Picture 

Your account picture is one of the first things that people wil  see.  
 
Do not use an account picture with your service uniform for any personal accounts. 
 
As your Profile Picture wil  always be public, ensure you do not have a passport style profile 
picture with your face forward facing, as these can be used to steal your identity. Cover a 
portion of your face, or use an avatar to protect your identity.  
 
Connecting 
At your discretion, follow/friend/connect with stakeholders who are of influence in your 
environment. However you should not follow groups or stakeholders who may post 
inappropriate content or that may pose a security risk. 
 
Posting, commenting, liking and sharing 
Social media is built around participation and engagement with your 
followers/friends/connections.  
 
Keep in mind that when using any social media site you represent the values of yourself and 
your workplace. If you are commenting as an expert on a topic you should ensure it is clear that 
the views are personal and not the views of your employer. 
 
Al  conversation and activity should be carefully moderated. Do not engage in: 
❏  Ill -natured debates (arguments) 
❏  Criticism of others 
❏  Not safe for work content  
❏  Internet trolls 
❏  Discussion of religion or politics 
❏  Disclosing internal Defence, confidential or classified information 
❏  Harassment of an individual both publicly and privately on the site 
 
 
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Managing your account  
Community Standards 

Each social media platform has Community Standards that provide guidance to users on what is 
and is not allowed on their platform. Content that breaches the community standards may be 
removed, and if frequent breaches occur, the account may be closed. 
 
The main platforms used in Australia are listed here: 
 
❏  Facebook – https://www.facebook.com/communitystandards  
❏  Twitter - https://help.twitter.com/en/rules-and-policies#twitter-rules  
❏  Instagram - https://help.instagram.com   
❏  LinkedIn - https://www.linkedin.com/legal/user-agreement  
 
Moderation 
Moderation is the manual or automatic process for assessing and removing social media 
content (including images, comments/replies etc.) that is considered extreme and offensive by 
the contributing community. You should moderate your own accounts to ensure that 
comments/replies are in line with the relevant platform’s community standards. 
 
It is important you moderate: 
❏  profanities (at an age-appropriate level for the audience) 
❏  abuse and personal attacks 
❏  hate and discrimination 
❏  obscenity 
❏  personally identifying information 
❏  security breaches 
❏  breaches of the general code of conduct 
❏  incorrect information. 
 
While some social media platforms like Facebook automatically moderate for basic breaches, 
such as the use of profanities, some of the followers of your accounts may not be aware of what 
behaviour is acceptable and what is not. You may also block or delete users if you consider they 
have breached the social media networks’ fair use policy. 
 
 
 
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What to do if you are being harassed or bul ied online? 
Protect yourself, seek support and report 

If you are harassed or bul ied online you should take action as quickly as possible. Unfortunately 
there are incidents daily across social media. We recommend to take the following steps:  
❏  Protect yourself 
❏  Seek support 
❏  Report  
 
It is recommended that you first protect yourself and your family. Immediately review your 
privacy settings and un-tag yourself from any posts where the harassment or bullying has 
occurred.  
 
Secondly, seek support. Defence provides counselling services, you can approach your Chain 
of Command or see your Services Chaplain, or contact one of the organisations listed below.  
 
Third, report the incident to your Chain of Command, the Defence Social Media Hub on 
s47E(d)
@defence.gov.au, and report through the relevant social media platform.  
 
Protect yourself
•Review your privacy and security settings 
•Un-tag yourself from any posts
•Advise your family and friends not to tag you in posts, and set the function for you 
to approve any future tags
Seek support
•Talk to your Chain of Command.
•Call the Defence Al  Hours Support Line (ASL), a confidential telephone service 
for ADF members and their families. ASL is available 24 hours a day, 7 days a 
week on s47E(d)
•APS staff can utilise the Defence Employee Assistance Program (EAP). EAP is 
available 24 hours a day, 7 days a week on s47E(d)
•Or seek support via Lifeline or 1800RESPECT.
Report
•The offending post to your Chain of Command. Take a screen shot of the post 
and any offending comments.
•If the post breaches Defence policy, contact the Defence Social Media Hub 
advising of the issue along with a screen shot/s.
•If the post breaches the platform community standards, report it through the 
platform's help centre. Keep a record of your report. 
 
 
 
 
 
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Additional information if you are being bul ied or 
harassed online in connection to your employment with 
Defence. 
 
Unacceptable behaviour can occur at any place and in any environment, whether in 
Australia or overseas, where the behaviour may be connected to Defence. This includes 
social media and virtual platforms. Personnel must comply with the Defence Values and 
Behaviours where their actions are connected to their employment with Defence. 
 
If you experience behaviour online that can reasonably be interpreted as unacceptable 
behaviour and there may be a connection to your employment, further advice, reporting 
and support options are detailed in the Complaints and Alternative Resolutions Manual 
Chapter 3 – Responding to Unacceptable Behaviour. 
 
 
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Quick reference guide - Privacy Settings 
Recommended Facebook Privacy settings: 

1.  To adjust privacy settings click the 
 at the top right of Facebook and select settings. 
2.  Click Security and login on the left column 
3.  Make sure you have a secure password and it is changed often. 
4.  Next, click on the ? icon next to the arrow on the top right corner and click on Privacy 
check up 
5.  Go through the prompts and set everything to only let friends view your posts, you can 
also create a list to only let certain friends see certain posts i.e. only allow family 
members to see the images you post from your birthday. 
6.  Next click on the 
 at the top right of Facebook and select Privacy from the menu on 
the left column. 
7.  You can go through the menu that appears and set each setting to friends only.  
8.  Select no for appearing in search engine results. 
9.  You can also set up your account so that you have to approve every post you are tagged 
in i.e. Facebook status updates and pictures posted by friends. 
10. On the left column, select apps. 
11. You can adjust the settings for each individual app, you can click on each one 
individually. Deselect all options, some apps wil  not allow you to untick al  the options so 
you should consider removing the app if it is not necessary. 
 
Setting up your personal Facebook account 
 
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Recommended Twitter privacy settings: 

  1.  Ensure you use a secure password and it is changed often 
2.  When logged in, click the account icon on the top right of the screen, select settings 
and privacy 
3.  Click on the password tab, enter you current password and new password and save 
changes. 
4.  Your account should require verification when changing your password, particularly if 
you have multiple users logging in from different devices. Go to account settings 
5.  Under the security section, check the box next to require personal information to 
reset my password. 
6.  You wil  be required to enter your account email address or phone number. 
7.  You should also have two-step verification in the top menu click on the account icon and 
click settings and privacy 
8.  Click on your account settings and select setup login verification 
9.  Read the overview instructions and click start 
10. Enter your password and click verify 
11. Click send code to add your phone number. 
12. Enter the verification code and click submit 
13. Click get a backup code to view a code generated by twitter. It is best to store this code 
in a safe place as it wil  help you access your account if you lose your phone or change 
your phone number. 
 
Setting up your personal Twitter account 
 
 
 
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Recommended privacy settings on Instagram: 
  1.  Ensure you have a secure password and it is changed often, select the three lines and 
select settings at the bottom of the menu that appears. 
2.  Select password and save it once it is changed. 
3.  Don't allow access to third party applications other than your post scheduling tool. 
4.  You should have two-factor authentication set up particularly if there are multiple 
persons accessing the account. 
5.  Go to settings, scroll down to two-factor authentication and switch on require a 
security code 
 
Setting up your personal Instagram account 
 
 
 
 
 
 
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Recommended privacy settings for LinkedIn: 
  1.  Ensure you have a secure password that is changed often 
2.  Click on the me icon at the top of the homepage 
3.  Select settings and privacy 
4.  Under the login and security section of the account tab, click change next to change 
password. 
5.  Select the checkbox to require all devices to sign in with the new password 
6.  Turn on two-factor authentication 
7.  Click the me icon at the top of your LinkedIn homepage 
8.  Select settings and privacy 
9.  Under login and security section of the Account tab, click Change next to two-step 
verification. 
10. Click Turn on to change the status of the two-step verification 
11. Once you receive the code set to your phone, enter it into the box on the device you are 
signing in on 
12. Click verify 
 
Setting up your personal LinkedIn account 
 
 
LinkedIn profile image and connections 

 
If you choose to wear your service uniform in your account picture ensure that you have the 
correct uniform on. It should be a professional headshot or your official portrait and not an 
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image taken while on the job. Wearing your uniform in your account image makes you 
identifiable as Defence or ADF personnel to the public. 
 
It is important to build your network in an intelligent, meaningful and strategic manner. Connect 
with people that work in the same field as you or that you share mutual interests or mutual 
connections with.  
 
Appropriate LinkedIn behaviour:  
  1.  Don’t post inappropriate content 
2.  Don’t send spam or unsolicited promotional messages 
3.  Don’t share classified or confidential information 
4.  Don’t Share political or religious views. Keep conversation and interactions professional 
5.  Don’t post memes 
6.  Don’t post misleading updates 
7.  Don’t argue or start arguments 
8.  Don’t use LinkedIn as a dating website. 
 
 
 
 
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Frequently asked questions 
What type of content should I share? 
Be proud of your association with Defence and be free to share cleared content appropriately 
for organisational reputation benefit. You can share Defence or Services content to your 
personal platform but ensure if retweeting or sharing with your own comments it aligns with 
Defence values.  
 
Who should I fol ow? 
At your discretion, follow/friend/connect with stakeholders who are of influence in your 
environment. However, you should not follow groups or stakeholders who may post 
inappropriate content or content that may pose a security risk. 
Is there anyone I should not connect with? 
Defence does not recommend to friend/connect with people who are unknown to you on your 
personal social media account. Remember that as an employee of Defence you are potentially 
a target for adversaries.  
Is there anything I should do before going on deployment? 
For any private social media account, we recommend adding a Legacy Contact if available on 
that platform. A legacy contact can look after your account if it is memorialised.  
 
Your legacy contact can: 
1.  Write a pinned post for your profile (example: to share a final message on your behalf or 
provide information about a memorial service) 
2.  Update your profile picture and cover photo. 
3.  Request the removal of your account 
4.  Download a copy of what you’ve shared on the account.  
 
Check the relevant platform’s Help Centre for more information.  
The issue I have is not covered in this guide. What do I do? 
Refer to the relevant platform’s Help Centre for further advice. 
 
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Defence FOI 382/23/24 
OFFICIAL 
Document 4
DEFENCE MEDIA AND COMMUNICATION 
GUIDE 
s22
12 May 2022 
Version 1.1 (issued 16 May 2022)
OFFICIAL 

Defence FOI 382/23/24 
OFFICIAL 
Document 4
33 
Defence Media and Communication Guide 
CHAPTER 7 – SOCIAL MEDIA (UNOFFICIAL) 
7.1 
Social media refers to websites and applications that enable users to create 
and share content, or to participate in virtual communities and networks. Social 
media includes, but is not limited to: 
a. 
social media networking sites (e.g. Facebook, Twitter, LinkedIn, 
SnapChat etc.); 
b. 
social review sites (e.g. Yelp, Tripadvisor, Goodreads, Google Reviews 
etc.); 
c. 
image sharing sites (e.g. Instagram, Flickr, Pinterest etc.); 
d. 
video hosting and live streaming sites (e.g. YouTube, TikTok, Zoom, 
Skype etc.); 
e. 
community blogs (e.g. WordPress, Tumblr, Blogger etc.); 
f. 
discussion sites and professional military education websites (e.g. 
Whirlpool, Quora, Reddit, The Cove, Forge etc.); 
g. 
messenger sites (e.g. Messenger, Signal, WhatsApp etc.); 
h. 
collaborative sites (e.g. Wikipedia etc.); and 
i. 
dating sites (e.g. Tinder, RSVP, Bumble etc.). 
7.2 
An unofficial social media account is one operated by Defence personnel in a 
personal or private capacity for non-Defence related positions, organisations and 
activities, not associated with their service or employment in Defence. 
a. 
For policy on the personal use of Defence’s information and 
communications technology resources, refer to the Information and 
Communications Technology Manual. 
7.3 
Defence personnel can use social media in an unofficial capacity. This must 
be balanced with security and professional obligations as Defence personnel, where 
online behaviour can pose a risk to national security, and reflect on Defence as a 
whole. This ultimately may harm Defence’s personnel, information or national 
interests, as well as impacting on organisational reputation and the level of 
confidence Defence receives from the Australian community and the Government. In 
some cases, responsibilities extend into Defence personnel’s private lives and limit 
their ability to participate fully in public discussions, including on social media. 
7.4 
Unofficial social media accounts of Defence personnel must not use any 
Defence branding (including Defence logos, emblems, badges, symbols, 
iconography etc.); official title; rank; profile photo in uniform or other clothing with 
Defence branding; position/employment category; role; or organisational grouping 
connected to or representing Defence. 
a. 
Defence personnel using LinkedIn must: 
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i. 
comply with the security considerations at paragraphs 7.11-7.13 
and carefully consider the type and amount of information they 
post, including technical expertise; 
ii. 
not use their rank, profile photo in uniform or other clothing with 
Defence branding, detailed information about their current or 
previous roles in Defence, or any operational, classified or 
sensitive information; 
iii. 
apply the highest privacy and security settings available; 
iv. 
only access LinkedIn via the official website or mobile 
application; and 
v. 
consider using a different email address for LinkedIn access 
from the email address used for personal communication. 
7.5 
Defence personnel submitting content to internal or external professional 
military education parties (such as The Cove, Forge, The Runway etc.) must do so in 
accordance with Chapter 3 – Releasing Official Content or Making Public Comment 
on Behalf of Defence. 
CONDUCT WHEN USING UNOFFICIAL SOCIAL MEDIA ACCOUNTS 
7.6 
Posts, comments, direct messages, likes, reactions, shares and similar activity 
on social media from people identified or identifiable as Defence personnel constitute 
public comment and are subject to the policies, values and legislation governing 
Defence. Failure to comply with Defence policy could constitute an offence against 
provisions of the Defence Force Discipline Act 1982, the Public Service Act 1999 
and/or amount to a breach of the Australian Public Service Code of Conduct
a. 
The policies, values and legislation governing Defence apply even if 
material is posted anonymously or using a pseudonym and Defence 
employees should be mindful that their identity or employment may be 
revealed. 
b. 
Joining, following or liking someone else’s content could be perceived 
as endorsement of the content. Defence personnel should apply the 
considerations of paragraph 7.7 when joining, following or liking another 
person’s content. 
c. 
Being tagged in certain posts may imply an association. Where 
possible, Defence personnel must untag themselves from posts that 
do not comply with their responsibilities as Defence personnel. 
d. 
Defence personnel are permitted to follow Members of Parliament 
across the political spectrum in the interests of staying well informed 
or because they support a particular party. Any engagement with 
such posts must be in accordance with paragraph 7.6.a. 
e. 
Defence personnel should review their online footprint periodically, 
such as when joining Defence, changing roles or on promotion. 
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Historical posts should be considered in the context of all the risk 
factors and removed where appropriate. 
7.7 
Defence personnel using unofficial social media accounts must: 
a. 
exercise discretion and judgement and protect classified and private 
information, operational security, our international relationships and the 
safety of Defence personnel and their families; 
b. 
do so in a professional, impartial and apolitical manner; 
c. 
behave with respect and courtesy; 
d. 
ensure that personal comments added to official content released by 
Defence aligns with Defence Values and Behaviours; 
e. 
be aware that what you post can affect your reputation, as well as that 
of the Government, ministers and Defence; and 
f. 
be aware that content posted on social media is available immediately 
to a wide audience, effectively endures without limit, may be copied 
repeatedly, screen captured, may be seen by people who it was not 
intended for or used for a purpose for which it was not intended, or 
taken out of context. 
7.8 
Defence personnel using unofficial social media accounts must not: 
a. 
release operational, classified or sensitive information, including but not 
limited to, details about operational incidents, missions, security 
procedures, locations and times of deployments, damaged equipment 
and assets, personal documents (such as wills, powers of attorney, 
deployment information etc.), and issues regarding morale or 
personnel; 
b. 
release information about the injury, wounding or death of a Defence 
employee before the next of kin is notified and the information is 
publicly released by Defence; 
c. 
criticise or question the role, work, policy or administration of the 
Government, Defence, or Defence Group or Service; 
d. 
forecast, announce or promote Defence activities that have not been 
disclosed previously in the public domain; 
e. 
claim or appear to represent Defence as an official spokesperson (such 
as, but not limited to, using Defence branding, including Defence logos, 
emblems, badges, symbols and iconography (see Chapter 9 – Defence 
Branding); official title; rank; position/employment category; role; profile 
photo in uniform etc.); 
f. 
use imagery of Defence activities that have not been cleared for public 
release or represent Defence negatively in the public domain; 
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g. 
post any defamatory, discriminatory, vulgar, obscene, abusive, profane, 
threatening, racially or ethnically hateful, otherwise not aligned with 
Defence Values and Behaviours, or illegal information or material; 
h. 
join, submit content to or remain a member of a group, forum, site or 
discussion that is involved in or promotes behaviour that is exploitative, 
objectifying or derogatory, goes against Defence Values and 
Behaviours or in any other way breaches any relevant legislation or 
Defence policies; or 
i. 
use media where the copyright is owned by anyone else without 
authorisation or permission. 
CLEARANCE TO USE IMAGERY/AUDIO ON UNOFFICIAL SOCIAL MEDIA 
ACCOUNTS 

7.9 
Defence personnel can post imagery (photographs or videos) of themselves in 
uniform provided they have appropriate clearance by their chain-of-command. Prior 
to posting, imagery must be closely reviewed to ensure no operational, classified, 
sensitive or personal information is released (such as troop locations, equipment, 
tactical unit details, numbers of personnel etc.). 
a. 
Images of Defence personnel in uniform must not be used as profile 
pictures on any unofficial social media accounts. The only exception to 
this is ForceNet, where the use of a profile picture in uniform is 
permitted. 
b. 
Defence personnel are permitted to post images that have been 
published on the Defence Image Gallery (in accordance with paragraph 
7.6.a) or videos that have been published on the Defence Australia 
YouTube channel. 
c. 
Images, videos or audio taken by Defence personnel on duty belong to 
Defence and must be cleared by the member’s chain-of-command prior 
to release to ensure no operational, classified, sensitive or personal 
information is released. For further information regarding copyright of 
imagery or audio, refer to paragraphs 8.11-8.23 in Chapter 8 – Digital 
Media. 
7.10  Defence imagery and audio must not be used for political purposes in a way 
contrary to Defence’s apolitical standing. Defence personnel engaging in political 
activities must comply with imagery and audio requirements in accordance with 
paragraph 8.19 in Chapter 8 – Digital Media. 
SECURITY OF UNOFFICIAL SOCIAL MEDIA ACCOUNTS 
7.11  Defence personnel need to exercise caution with respect to their online 
presence and be aware that criminal and terrorist organisations, ideologically 
motivated groups, foreign intelligence services and other individuals (who may 
disguise their real identity) actively seek information from Defence personnel and 
their spouses, partners, family members and friends about Defence capabilities, 
which may potentially harm Defence personnel, information and interests. 
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a.
Defence personnel must not provide information in response to
requests for information about Defence through digital channels without
appropriate clearance.  Requests from media must be referred to
Defence Media and requests from the public are to be referred to the
Defence website. Suspicious contacts must be reported to the Defence
Security and Vetting Service.
7.12  To meet individual security responsibilities, Defence personnel must abide by 
the eSafety Commissioner’s eSafety Guide; Defence Security and Vetting Service’s 
Social Media Security intranet page and top tips to help protect you on social media; 
the Australian Cyber Security Centre’s Personal Cyber Security: First Steps Guide; 
Personal Cyber Security: Next Steps Guide; Personal Cyber Security: Advanced 
Steps Guide; security tips for personal devices and easy steps to secure your online 
information; the Australian Security Intelligence Organisation’s Think Before You Link 
guidance; and the Australian Public Service Commission’s guidance on the use of 
social media. In addition, Defence personnel must keep their unofficial social media 
accounts secure by: 
a.
applying the highest privacy and security settings available;
b.
choosing separate and complex passwords for each account, changing
them regularly (approximately every three months), using two-factor
authentication where possible, logging out when not in use, and not
allowing web browsers to store passwords;
c.
turning off geotagging and location-based social networking to avoid
sharing geographical details of where media such as photographs,
video, websites and SMS messages were taken; and
d.
not friending/connecting with people unknown to them.
7.13  Defence personnel are encouraged to talk to their spouses, partners and 
family members about the importance of maintaining secure social media accounts, 
including that they: 
a.
do not post operationally sensitive information (such as deployment
dates, locations etc.) or tag Defence personnel in their posts;
b.
apply the highest privacy and security settings available;
c.
carefully consider the type and amount of information they post,
including restricting personal information on their accounts (such as
home or work address, phone numbers and place of employment etc.);
and
d.
choose separate and complex passwords for each account, change
them regularly (approximately every three months), use two-factor
authentication where possible, log out when not in use, and do not
allow web browsers to store passwords.
7.14  For further information, refer to the Personal Social Media Guide on the 
Defence Social Media intranet page, or contact the Defence Social Media Hub. 
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1.30  Official Defence social media accounts must comply with Defence’s strategic 
messaging and Defence Values and Behaviours. 
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1.31  Ministerial and Executive Coordination and Communication (MECC) Division 
wil  set the overarching policy framework for, and provide the necessary support to 
manage and monitor official Defence social media accounts. 
1.32  Groups and Services are responsible for managing their respective official 
social media accounts, as described in the Defence Media and Communication 
Guide and the Social Media Playbook. 
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1.63  Defence personnel using unofficial social media accounts wil  uphold their 
security and professional responsibilities as described in the Defence Media and 
Communication Guide and the Personal Social Media Guide; and comply with 
legislation, policy, guidance and Defence Values and Behaviours. 
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