FOI
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ARPANSA
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s 22(1)(a)(ii) - Irrelevant
Branding and Graphic Design
2.
Select the appropriate file(s):
Selecting one of the links below will take you to the corresponding container
in Records Manager with the correct file(s). You can right-click drag and drop
a file from Records Manager directly into your email.
These formats are listed in order of preference. The ARPANSA logo and
brandmark (strip) is the primary layout and should be used where possible.
Other preferences can be used to help combat issues such as limited space.
Logo and brandmark format
Available file type
ARPANSA logo and brandmark (strip, full colour)
.EPS / .PNG / .JPG
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ARPANSA logo and brandmark (strip, black)
.EPS / .PNG / .JPG
ARPANSA logo and brandmark (strip, white)
.EPS / .PNG
ARPANSA logo and brandmark (stacked, full colour)
.EPS / .PNG / .JPG
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ARPANSA logo and brandmark (stacked, black)
.EPS / .PNG / .JPG
ARPANSA logo and brandmark (stacked, white)
.EPS / .PNG
ARPANSA logo (inline, black)
.EPS / .PNG / .JPG
ARPANSA logo (inline, white)
.EPS / .PNG
ARPANSA logo (stacked, black)
.EPS / .PNG / .JPG
ARPANSA
ARPANSA logo (stacked, white)
.EPS / .PNG
by
ARPANSA logo (strip, black)
.EPS / .PNG / .JPG
ARPANSA logo (strip, white)
.EPS / .PNG
Need help choosing the right file type?
Released
.EPS
Encapsulated PostScript is a
vector-based image file format.
Images that use vectors can replicate at any size without loss of quality. That’s
because they use mathematical equations to tell each pixel in the image what
colour and size they should be depending on the final size of the image.
Examples
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Branding and Graphic Design
Common vector-based images include digital illustrations, logos and text.
When to use
External agencies will request an .EPS file of our logo and brandmark for
publications such as booklets and flyers, or for signage such as banners.
Ultimately, .EPS files are the best choice to provide to external agencies, as they
can be converted to .PNG and .JPG at any size.
However, only certain programs will be able to read and open .EPS files, such as
Adobe Illustrator.
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.PNG
The Portable Networks Graphics is a
raster-based image file format. Unlike vector,
raster-based images can’t be reproduced at larger sizes without noticeable
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pixilation and blurriness.
A benefit of .PNG files over .JPG is that they utilise transparent backgrounds. If you
need to place an image into a program such as PowerPoint where you have a
coloured background, a .PNG image will not leave a white background around the
edges of the image.
Examples
ARPANSA
Common .PNG images include line drawings, text and graphics at a small size.
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When to use
External agencies will request a .PNG file for use in digital promotions such as
including our logo and brandmark on their website for sponsorship.
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.JPG
The .JPG image format is also
raster-based and can’t be reproduced at larger sizes
without loss of quality. They typically have smaller files sizes compared to .PNG.
This is because .JPGs use lossy compression, meaning unnecessary information is
lost when converting to this file type.
.JPGs don’t have transparent backgrounds. This means there will be a background
of some colour (typically white) when the image doesn’t extend to make a four-
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Branding and Graphic Design
sided shape. This can be advantageous in scenarios where you wish to have a
predetermined amount of white space around an image.
This file type is not ideal for logos, however on occasion is can serve the purpose
of being a quick and easy way to import a file into a program.
Examples
The most common example of a .JPG image is a photograph.
When to use
It’s unlikely that an external agency will request a .JPG file for use.
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Third-party use
The ARPANSA logo should generally only be given to indicate our actual
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involvement in or support for something and not to imply we endorse a third
party’s commercial offerings.
The only exception to this would be if a third party wanted to use us as a referee
certifying we had previously used their services. Approval for this type of use
would need to be done on a case-by-case basis - please contact Legal Counsel for
more information.
ARPANSA
Publications, graphic design, printing and posters
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Our Communications team provides desktop publishing services and graphic
design to all staff to assist with the preparation of:
books and reports
posters
brochures
any material intended for an external audience.
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The team can help you maximise your document presentation, create templates or
style sheets and organise printing for the final product. They can also help with
other automated content, including tables of contents or indexing.
To discuss your next publication or design requirement, please contact
s 47E(d) - Certain operations of agencies @arpansa.gov.au.
Image services
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FOI
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ARPANSA
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