Released by the Department of Finance
under the Freedom of Information Act 1982
FOI 23-24/098 - Document 1
1
Released by the Department of Finance
under the Freedom of Information Act 1982
FOI 23-24/098 - Document 1
Contents
1 Introduction
2 Graphic elements
7 Imagery
10 Logo
12 Colours
15 Fonts
18 Icons
20 Corporate identity examples
27 Templates
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Department of Finance
Corporate Identity Style Guide
Introduction
The Department of Finance
Corporate Identity Style Guide
presents the components that
make up our corporate identity.
The guide sets out, and provides guidance on such
aspects as graphic elements, logo, colours, typefaces
and imagery, and includes examples of products with
the corporate identity applied.
The correct and consistent application of our
corporate identity projects a visual unity in our
communication products, and reflects the modern
and professional organisation that we are.
Importantly, it saves time and money in preparing our
products and publications, and ensures they are al
produced to the same high standard.
For more information about the corporate identity
visit Communikit on the intranet or contact the
Corporate Engagement Branch.
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Department of Finance
Corporate Identity Style Guide
Imagery
People
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Department of Finance
Corporate Identity Style Guide
Colours
Primary colours
Foundation colours
Teal
Black
PMS 324
Black
C 35 M 0 Y 14 K 0
C 0 M 0 Y 0 K 100
R 156 G 219 B 217
R 44 G 42 B 41
Hex #9cdbd9
Hex # 2c2a29
Websafe #99cccc
Websafe # 333333
Purple
90% Black
PMS 270
90% Black
C 29 M 25 Y 0 K 0
C 0 M 0 Y 0 K 90
R 180 G 181 B 223
R 65 G 64 B 66
Hex #b4b5df
Hex # 414042
Websafe #9999cc
Websafe # 333333
Watermelon
Grey 1
PMS 488
Cool Gray 4
C 0 M 31 Y 26 K 0
C 12 M 8 Y 9 K 23
R 236 G 186 B 168
R 187 G 188 B 188
Hex # ecbaa8
Hex # bbbcbc
Websafe # ffcc99
Websafe # cccccc
Citrus
Grey 2
PMS 100
Cool Gray 2
C 0 M 0 Y 56 K 0
C 5 M 3 Y 5 K 11
R 246 G 235 B 97
R 208 G 208 B 206
Hex # f6eb61
Hex # d0d0ce
Websafe # ffff66
Websafe # cccccc
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Department of Finance
Corporate Identity Style Guide
Secondary highlight colours
Teal
Teal
PMS 325
PMS 327
C 53 M 0 Y 23 K 0
C 100 M 2 Y 60 K 14
R 100 G 204 B 201
R 0 G 134 B 117
Hex # 64ccc9
Hex # 008675
Websafe # 66cccc
Websafe # 009966
Purple
Purple
PMS 271
PMS 7669
C 49 M 44 Y 0 K 0
C 73 M 66 Y 0 K 2
R 149 G 149 B 210
R 97 G 94 B 155
Hex # 9595d2
Hex # 615e9b
Websafe # 9999cc
Websafe # 666699
Watermelon
Watermelon
PMS 486
PMS 7417
C 0 M 55 Y 50 K 0
C 1 M 83 Y 85 K 0
R 232 G 146 B 124
R 224 G 78 B 57
Hex # e8927c
Hex # e04e39
Websafe # ff9966
Websafe # cc6633
Citrus
Citrus
PMS 109
PMS 124
C 0 M 9 Y 100 K 0
C 0 M 30 Y 100 K 0
R 255 G 209 B 0
R 234 G 170 B 0
Hex # ffd100
Hex # eaaa00
Websafe # ffcc00
Websafe # f6eb61
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Department of Finance
Corporate Identity Style Guide
Design font
Aktiv Grotesk
Aktiv Grotesk Thin
AaBbCc0123
AaBbCc0123
Aktiv Grotesk Light
AaBbCc0123
AaBbCc0123
Aktiv Grotesk Regular
AaBbCc0123
AaBbCc0123
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Department of Finance
Corporate Identity Style Guide
Generic font
Arial
Arial Regular
AaBbCc0123
AaBbCc0123
Arial Bold
AaBbCc0123
AaBbCc0123
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