Jonathan Churchil
Chief Operating Officer
Australian National University
Canberra ACT 2600
s47F - Public Interest Conditional E
19 December 2024
RE: SCOPE OF WORK – CONFIDENTIAL PROJECT: CHANGE AND STRATEGIC COMMUNICATIONS
Introduction
Bastion Reputation is pleased to present the fol owing scope of work to support the Australian National
University during a period of significant chal enge and change.
The University is navigating challenges in several areas leading to uncertainty and an increased
reputational risk within its vitally important community. Internal issues have been compounded by external
scrutiny and negative media coverage, further highlighting the need for a strategic and cohesive approach
to change, communication and engagement.
With the right support and advice for its leadership and a clear turnaround plan, ANU wil be wel -
positioned to address these challenges, but success wil require rebuilding trust, aligning stakeholders,
and managing perceptions both internally and externally.
There is an urgent need for a compelling narrative that defines the University’s future, improves internal
communications, and protects and strengthens its reputation during this critical period.
This scope of work is designed to s47 - Documents disclosing trade secrets or commercially valuable information
Key considerations include:
• s47 - Documents disclosing trade secrets or commercially valuable information
How We Wil Support
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s47 - Documents disclosing trade secrets or commercially valuable information
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Throughout All Stages:
• Weekly WIP meetings (more frequent when required)
• Strategic counsel and advice
• On-cal support
• Media monitoring and strategic responses
Budget estimate
This scope wil commence in January and run until June 30 2024. A breakdown of the estimate is
provided below:
Phase
Timeline
Activity
Fee ex GST
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Stage 1
• January - February
Stage 2
• February – March
Terms and Conditions
This scope of work and the activities outlined within it wil be executed in line with Bastion Reputation’s
Consulting Terms, which we have sent to be signed.
About Bastion Reputation
Bastion Reputation is a values-based consultancy that specialises in issues and reputation
management, corporate communications strategies and media, messaging and presentation training.
Put simply, we help our clients identify their story and tel it in a compelling and consistent way that
builds, promotes and safeguards their reputation. We believe your reputation is your most valuable
asset; it needs constant investment and attention to make sure it promotes you and your organisation
in good times, and sustains you in times of crisis.
