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Measuring and understanding online behaviour
Measuring and understanding online
behaviour
19 April 2018
Tags:
Data (/taxonomy/term/17)
We are now offering Australian public servants free monthly training and their agencies
discounted rates on the Google Analytics 360 suite.
Caption: A recent training session with Data Runs Deep
With 250,000 people visiting the DTA website since it launched in 2016, analytics help
us
measure the performance (/standard/11-measure-performance/) of our digital services and
gain insight on how people experience the site.
To help other agencies measure their own impact online, we offer free training and discounted
rates for Google Analytics 360.
Why paid rather than free?
Many government agencies use Google Analytics in some form, whether paid or free versions.
Given that popularity, it made sense for us to secure good rates for Commonwealth agencies
and offer training for people to make the most of it.
The paid Google Analytics 360 product has benefits over the free version including more
metrics, more flexible and customisable reporting, higher data sampling and export limits, as
well as faster processing time for more up-to-date data.
Other web analytics tools are available and each organisation should choose what’s best for
them. For those using Google Analytics, our whole-of-government subscription makes that
easier.
Subscribe your organisation
There are two options to subscribe to Google Analytics 360 through the DTA.
For agencies that generate less than 1 million hits a month across all their sites, subscription is
free. For those that generate more than 1 million hits a month, fees apply at government rates,
with agencies only paying for what they use.
For agencies that already have a free version of Google Analytics, we’re making it easy to
switch to more insights. Find out more or subscribe by emailing
xxxxxxxxx@xxxxxxx.xxx.xx
(mailto:xxxxxxxxx@xxxxxxx.xxx.xx)
Take advantage of free monthly training
We run free monthly training for anyone in the Australian public service who has access to
their website analytics and would like to do more with them. Held over one day and split
between an introductory morning and a more ‘in depth’ afternoon, we’ve been testing this
training in
beta phase (https://guides.service.gov.au/service-design-delivery-process/) and are
grateful to the 100 people from 30 organisations involved so far.
The morning and afternoon modules for our May training session are nearly booked out, but
you can now register your people for early June on
Eventbrite
(https://www.eventbrite.com.au/o/digital-transformation-agency-8025584572).
For media enquiries email us at xxxxx@xxx.xxx.xx (mailto:xxxxx@xxx.xxx.xx)
For other enquiries email us at
xxxx@xxx.xxx.xx (mailto:xxxx@xxx.xxx.xx)
© Commonwealth of Australia. With the exception of the Commonwealth Coat of Arms and
where otherwise noted, this work is licensed under the CC BY 4.0 license.
