Powe
Naval Nuclear
e Freedom of Information ACT 1982 by the Australian
Powe
Naval Nuclear
e Freedom of Information ACT 1982 by the Australian
Introduction
Brand attributes
Brandmark
Visual language
Brand in practice
Powe
This brand
guide includes
Naval Nuclear
the following:
Brand attributes
4
Brandmark
17
Visual language
25
Brand in practice
44
Brand principles
5
Brandmark Primary
18
Colour palette
26
A4 covers
45
Brand personality
Brandmark Secondary
21
Colour accessibility
27
PowerPoint title slide
50
and voice
6
Government Crest
Typography 28
Lanyard 56
Audiences 7
Agency title
22
Layout system
30
Drink bottle
57
Brand strategy
Rules for use
23
at a glance
8
Photography 35
Cap 57
Incorrect use
24
Unique strengths
9
Icons
41
Laptop case
58
Key messaging themes
10
Uniform
58
Floor Sticker
59
Banners
60
ANNPSR
Brand Guidelines
3
e Freedom of Information ACT 1982 by the Australian
Powe
Naval Nuclear
e Freedom of Information ACT 1982 by the Australian
Powe
Naval Nuclear
e Freedom of Information ACT 1982 by the Australian
Powe
Naval Nuclear
e Freedom of Information ACT 1982 by the Australian
Powe
Naval Nuclear
e Freedom of Information ACT 1982 by the Australian
Powe
Naval Nuclear
e Freedom of Information ACT 1982 by the Australian
Introduction
Brand attributes
Brandmark
Visual language
Brand in practice
Powe
Unique strengths
Naval Nuclear
The ANNPSR key messages are designed to leverage
its unique strengths as an organisation.
Part of a once-in-a-lifetime,
An independent decision-
An Australian first – with the
nation building project
maker, focussed on safety
opportunity to build something
from the ground up
Part of a strong regulatory
Leveraging world-leading
An expert team offering the
network in Australia
technology and expertise
opportunity to work at the
through AUKUS partners
forefront of this new technology
ANNPSR
Brand Guidelines
9
e Freedom of Information ACT 1982 by the Australian
Introduction
Brand attributes
Brandmark
Visual language
Brand in practice
Powe
Overview of key messaging themes
Naval Nuclear
Six key messaging themes have been developed to address
ANNPSR’s strategic brand opportunites. Each of these themes
is detailed on the following pages.
Purpose and safety focus
Trusted expertise
Independence
Part of Australia’s respected
Building capacity
Recruiting the best
regulatory culture
through partnership
and brightest minds
ANNPSR
Brand Guidelines
10
e Freedom of Information ACT 1982 by the Australian
Powe
Naval Nuclear
e Freedom of Information ACT 1982 by the Australian
Powe
Naval Nuclear
e Freedom of Information ACT 1982 by the Australian
Powe
Naval Nuclear
e Freedom of Information ACT 1982 by the Australian
Powe
Naval Nuclear
e Freedom of Information ACT 1982 by the Australian
Powe
Naval Nuclear
e Freedom of Information ACT 1982 by the Australian
Powe
Naval Nuclear
e Freedom of Information ACT 1982 by the Australian
