Suzie Sazdanovic
From:
Section 47F
Sent:
Sunday 29 March 2020 12:57 PM
To:
Section 47F
Subject:
RE: Thanks mate
OFFICIAL
Section 47F
Hey
,
Act
Yep – we have planned a few things.
Should see it go up on the AusGov facebook soon (were just a few announcements to all go through the one channel at the one time!)
FYI, I’ve copied in some of my release notes to myself below, so you can see what’s moving through.
There’s a few other things I haven’t included, such as Instagram influencer engagement. P.S. If you know anyone that’s big on Insta, get them to promote it using the
special “staying home” sticker, as that gives prioritisation in stories at the moment.
under the FOI
Section 47F tweet helped! Any other stuff you do we’re appreciative of, just let me know if you’re doing anything big so I can track its reach.
Cheers,
Section 47F
Sunday
Hard launch
Dissemination through:
Released
Announcement by Prime Minister.
Amplified post using Coronavirus Information Centre by Australian Government facebook page, details below.
Update to Essential Information of Australia.gov.au, with access to WhatsApp through aus.gov.au/whatsapp
Monday
Campaign commences
Click‐to‐WhatsApp promotion of post commences across:
1
Facebook
Instagram
Publication through DTA social media platforms.
Sort out SEO.
Tuesday onwards
Campaign continues through online platforms
Continued messaging will occur through online platforms. Where they have not already organically had reach, crisis podcasts such as the ABC CaronoCast will be
approached to push the WhatsApp channel.
Campaign continues through Government platforms
Act
A continued push through government platforms that reach a younger cohort, such as:
The AFP Bulletin Board
The Australian National University COVID‐19 updates
Section 47F
From: Section 47F
Sent: Sunday, 29 March 2020 12:24 PM
under the FOI
To: Section 47F
Subject: Thanks mate
Going well so far.
Is there anything else you are planning in terms of promoting in the coming days?
Section 47F, Section 47G
Released
Section
Section 47F
2
M
m
m
OFFICIAL
Act
under the FOI
Released
3
