National
Transport
Commission
Style Guide
link to page 3 link to page 21 link to page 21 link to page 23 link to page 24 link to page 25 link to page 5 link to page 5 link to page 6 link to page 7 link to page 8 link to page 9 link to page 9 link to page 10 link to page 13 link to page 14 link to page 17 link to page 18 link to page 19 link to page 27 link to page 27 link to page 27 link to page 28 link to page 28 link to page 29 link to page 29 link to page 29 link to page 30 link to page 31 link to page 31 link to page 32 link to page 32 link to page 33 link to page 33 link to page 33
Introduction
3
4.0
Graphic elements
20
Contents
4.1.1 Arrow
21
1.0
Logo
4
4.1.2 Arrow in use
22
1.1.1
Primary
5
4.2
Icons
23
1.1.2 Primary with strapline
6
4.3
Illustration
24
1.1.3 Black and white
7
4.4
Photography
25
1.2
Vertical
8
1.3
Minimum size
5.0
Collateral
26
and clear space
9
5.1.1 Print
1.4
Position
10
Publication
27
1.5
Don’ts
11
5.1.2 Print
Large format
28
5.1.3 Print
2.0
Colour
12
Word document
and report templates
29
2.1
Primary
13
5.2
Stationery
30
2.2
Secondary
14
5.3.1 Digital
2.3
Accessibility 15
Website and EDMs
31
5.3.2 Digital
3.0
Typography
16
PPT templates
32
3.1
Primary
17
5.3.3 Digital
Social media tile
3.2
Digital
18
and banner templates 33
3.3
Default
19
Further information
34
National Transport Commission Style Guide
2
The NTC develops
National
nationally-consistent
Transport
Commission
reforms to improve
Introduction
Australia’s land transport
The National Transport
Commission (NTC) is
laws and regulations
a statutory authority
established under the
The NTC is an independent advisory body. We provide advice
National Transport
These solutions:
and national land transport reform proposals to government
Commission Act 2003
• allow every Australian and every product to move to their
through the Transport and Infrastructure Council (the Council).
(Cwlth). We are funded
destination safely and efficiently
The Council consists of Commonwealth, state and territory
by Commonwealth,
ministers responsible for transport and infrastructure. We
• support competitive and innovative national and
state and territory
contribute to achieving national reform priorities agreed by the
international markets.
Council. The Council’s current strategic reform priorities are:
governments and we
We do this by:
have about 40 staff
• sustainable funding for transport and infrastructure
• developing, monitoring and maintaining uniform or
based in Melbourne.
• embracing innovation and technology in transport
nationally-consistent regulatory and operational
and infrastructure
arrangements for road, rail and intermodal transport,
including recommending to Australia’s transport ministers
• productive and liveable cities and regions
proposed reforms and amendments to agreed reforms
• maximising freight productivity.
• developing proposed reforms for heavy vehicle road user
Our vision
charges based on charging principles agreed by Australia’s
transport ministers
Our land transport system improves the living standards
• recommending other opportunities for Australia’s transport
of all Australians.
ministers to achieve the objectives of our Inter-Governmental
Agreement, that is, by identifying reforms to improve land
Our purpose
transport productivity, safety, environmental performance
and regulatory efficiency
We work collaboratively with stakeholders to identify, design
• undertaking any other responsibilities and functions
and champion regulatory and operational solutions to national
determined by Australia’s transport ministers.
problems affecting land transport users across Australia.
The primary way we achieve our purpose is through the
successful delivery of our four-year Work Program which is
approved annually by the Council.
National Transport Commission Style Guide
3
1.0
Logo
Primary logo
1.1.1
Logo
Primary
The primary logo
represents the corporate
identity of NTC.
The logo must be used
correctly at all times
in order to maintain
consistency.
The primary logo should
be used wherever
possible. The primary
logo should be used on all
Primary logo (inverse)
Colour breakdown
NTC material, including
stationery, however,
repetitive useage should
be avoided (i.e. once only
on the cover of a report,
or once only on the first
page of a letter).
NTC Charcoal
NTC Aqua
NTC Aqua (50% tint)
Pantone 426 C
Pantone 3252 C
Pantone 3252 C
C75
M65
Y62
K67
C66
M0
Y29
K0
C66
M0
Y29
K0
R36
G39
B42
R16
G207
B201
R16
G207
B201
#24272A
#10CFC9
#A5E7E3
National Transport Commission Style Guide
5
1.1.2
Strapline
Logo
Primary
with strapline
This strapline reflects the NTC’s
unique role as a reform agent
within the land transport sector.
The primary logo with
strapline should be used
wherever possible on all
corporate collateral.
Primary logo with strapline
Primary logo with strapline (inverse)
National Transport Commission Style Guide
6
1.1.3
Black and white logo
Black and white logo (inverse)
Logo
Black and white
The logo is also available
in black and white.
Use of the black or white
logo is restricted and
must be approved by
the PAC team.
Black and white logo with strapline
Black and white logo with strapline (inverse)
National Transport Commission Style Guide
7
1.2
Vertical logo
Vertical logo (inverse)
Logo
Vertical
In special cases, the logo
may need to be aligned
vertically to fit within
particular formats.
The vertical logo
should only be used
when the horizontal
(primary) logo’s quality,
layout or readability is
Vertical logo with strapline
Vertical logo with strapline (inverse)
compromised.
National Transport Commission Style Guide
8
1.3
Clear space
X
X X
X
The NTC logo should
always be surrounded
Logo
X
by a portion of clear
Minimum size
space that is equal to
the width of the “n”
and clear space
in NTC’s letterform.
X
X
X
X
X
X
When placing the
X
X
NTC logo near the
corner of a page, the
X
X X
X
clear space should
equal twice the width
of the “n” in NTC’s
X
letterform.
X
X
X
X
X
X
X
X
Minimum height
Minimum height
= 18mm
National Transport Commission Style Guide
9
1.4
Position
Logo
Position
A
B
Preferred
logo position
When positioning the
NTC logo on designed
materials, the preferred
position for the logo is
B or D.
Where position B or D is
not possible, A or C are
acceptable.
Preferred
C
D
logo position
National Transport Commission Style Guide
10
1.5
Don’t change the wording in the strapline
Don’t change the colours of the arrows
Logo
Don’ts
Don’t rearrange elements within the logo
Don’t change fonts in the logo
National
Transport
Commission
Don’t stretch the logo
Don’t place the logo over busy imagery
National Transport Commission Style Guide
11
2.0
Colour
2.1
25%
Colour
Primary
A
2A
427
2DBD6
A5E7E3
The primary colour palette
comprises of NTC Aqua,
% – #D3F3F0
% – #C8C9C
100% – #10CFC9
75% – #7
50% – #
25
100% – #2
75% – #5B5D5F
50% – #919394
25
NTC Charcoal and, in
some cases, white.
NTC Aqua
NTC Charcoal
This primary colour
palette can be used
Pantone 3252 C
Pantone 426 C
across all NTC corporate
C66
M0
Y29
K0
C75
M65
Y62
K67
communications and
R16
G207
B201
R36
G39
B42
design materials.
#10CFC9
#24272A
In designed materials,
tints can be used to
complement the primary
colour palette.
White
C0
M0
Y0
K0
R255
G255
B255
#FFFFFF
National Transport Commission Style Guide
13
2.2
Colour
Secondary
7
713
689
C4
AA88
The NTC secondary colour
palette comprises colours
% – #FFD4C2
% – #FFF2
100% – #FF4
75% – #FF7E50
50% – #FF
25
100% – #FFD100
75% – #FFDB4
50% – #FFE
25
that complement the
primary colour palette.
This palette should be
NTC Red
NTC Yellow
used sparingly in designs
to complement primary
Pantone 172 C
Pantone 109 C
colours, and to highlight
C0
M86
Y99
K0
C1
M16
Y100
K0
R255
G71
B19
R255
G209
B0
particular text and
#FF4713
#FFD100
graphics, such as in
tables and graphs.
Secondary colours may
also be used to differentiate
themes or documents in
NTC’s corporate material.
In designed materials, tints
0
can be used to complement
A5
C2
0
7C5
9EA
the secondary colour palette.
A
C4E
17FE
0D4F5
A
Note: Due to accessibilty, use
of NTC Red and NTC Yellow
% – #C2
% – #E
in text should be avoided
100% – #002F87
75% – #4A5C
50% – #878E
25
100% – #7E5
75% – #
50% – #C0
25
when on light backgrounds.
NTC Blue
NTC Purple
Pantone 287 C
Pantone 2665 C
C100
M87
Y20
K11
C62
M73
Y0
K0
R0
G47
B135
R126
G87
B197
#002F87
#7E57C5
National Transport Commission Style Guide
14
2.3
Accessible colour combinations
White text
NTC Aqua text
NTC Charcoal text
Colour
#FFFFFF
#10CFC9
#24272A
Accessibility
Aa
Aa
Aa
When using the primary
NTC Charcoal
colour palette in digital
background
Aa
Aa
platforms and collateral,
#24272A
please refer to the
following table to
ensure accessibility.
NTC Aqua
background
Aa
#10CFC9
White
background
Aa
#FFFFFF
Note: Please do not use these color combinations; they
do not meet a color contrast ratio of 4.5:1, so they do not
conform with the standards of Section 508 for body text.
This means that some people would have difficulty reading
the text. Employing accessibility best practices improves
the user experience for all users.
National Transport Commission Style Guide
15
3.0
Typography
3.1
Typography
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Galano Grotesque
Primary
abcdefghijklmnopqrstuvwxyz
Bold
Headings / breakouts
1234567890.,!?/
The preferred typeface
for NTC communications
collateral is Galano
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Grotesque.
Galano Grotesque
abcdefghijklmnopqrstuvwxyz
Galano Grotesque is
SemiBold
used in 4 different weights
Introduction / sub-heading
1234567890.,!?/
of regular, regular italic,
semibold and bold, as shown.
Galano Grotesque italic
should be used minimally,
and only in referencing.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Up to 40 additional weights
Galano Grotesque
of Galano Grotesque are
abcdefghijklmnopqrstuvwxyz
Regular
available for use on other
Body copy
1234567890.,!?/
applications.
Galano Grotesque can
be purchaced from:
https://www.myfonts.com/
fonts/rene-bieder/galano-
grotesque/
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Galano Grotesque
abcdefghijklmnopqrstuvwxyz
RegularItalic
Italic
1234567890.,!?/
National Transport Commission Style Guide
17
3.2
Typography
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Proxima Nova
Digital
Extrabold
abcdefghijklmnopqrstuvwxyz
Headings / breakouts
1234567890.,!?/
The preferred
typeface for NTC
digital communications
ABCDEFGHIJKLMNOPQRSTUVWXYZ
collateral is
Proxima Nova
Proxima Nova.
Bold
abcdefghijklmnopqrstuvwxyz
Proxima Nova is used in
Introduction / sub-heading
1234567890.,!?/
4 different weights of
light, light italic, bold and
extra bold, as shown.
Proxima Nova Light Italic
should be used minimally,
ABCDEFGHIJKLMNOPQRSTUVWXYZ
and only in referencing.
Proxima Nova
abcdefghijklmnopqrstuvwxyz
Light
Body copy
1234567890.,!?/
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Proxima Nova
abcdefghijklmnopqrstuvwxyz
Light Italic
Italic
1234567890.,!?/
National Transport Commission Style Guide
18
3.3
Typography
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Arial
Default
Black
abcdefghijklmnopqrstuvwxyz
Headings / breakouts
1234567890.,!?/
Where Galano Grotesque
or Proxima Nova cannot
be used, Arial is the
ABCDEFGHIJKLMNOPQRSTUVWXYZ
default font for NTC
Arial
corporate and internal
SemiBold
abcdefghijklmnopqrstuvwxyz
documents templates
Introduction / sub-heading
1234567890.,!?/
(PowerPoint and Word).
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Arial
Regular
abcdefghijklmnopqrstuvwxyz
Body copy
1234567890.,!?/
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Arial
Italic
abcdefghijklmnopqrstuvwxyz
Italic
1234567890.,!?/
National Transport Commission Style Guide
19
4.0
Graphic
elements
4.1.1
Graphic
elements
Arrow
Always forward-facing, never backwards
The arrow graphics reinforce the notion of NTC’s ‘big picture’ thinking,
as well as continuously moving forward, through the use of large arrow
graphics made up of many smaller arrows to create a half-tone effect.
The smaller arrows reflect the many reforms made through NTC’s work,
making up the bigger arrows that represent large scale improvements.
In these graphics, the arrows are never facing backwards to show
NTC’s work is constantly aimed at improving.
National Transport Commission Style Guide
21
4.1.2
The arrow as an embellishment
Graphic
elements
Arrow in use
Heavy vehicle
pricing
Lorem ipsum est
Lorem ipsum dolor sit amet,
Dolore eu feugiat nulla facilisis at
consectetuer adipiscing elit, sed
vero eros et accumsan et iusto
dolor sit amet,
diam nonummy nibh euismod
odio dignissim qui blandit
estas dolor ad quo tincidunt ut laoreet dolore magna praesent luptatum zzril delenit
aliquam erat volutpat. Ut wisi
augue duis dolore te feugait
consect etuer sit
enim ad minim veniam, quis
nulla facilisi.
nostrud exerci tation ullamcorper
estas dolo dolo
suscipit lobortis nisl ut aliquip ex
Lorem ipsum dolor sit amet, cons
The following examples show
adipiscing elit.
ea commodo consequat.
ectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt
<Publication title>
Lorem ipsum est
Lorem ipsum
ut laoreet dolore magna aliquam
dolor sit amet,
Lorem ipsum dolor sit amet, cons
Lorem ipsum
the arrow graphic in use.
ectetuer adipiscing elit, sed diam
<Month Year>
consectetuer ad
nonummy nibh euismod tincidunt
Lorem ipsum dolor sit amet, cons
adipiscing elit,
ut laoreet dolore magna aliquam
ectetuer adipiscing elit, sed diam
erat volutpat. Ut wisi enim ad
nonummy nibh euismod tincidunt
sed diam estas
minim veniam, quis nostrud exerci
ut laoreet dolore magna aliquam
tation ullamcorper suscipit
erat volutpat. Ut wisi enim ad
nibh euis dolor sit
lobortis nisl ut aliquip ex ea
minim veniam, quis nostrud exerci
As per 4.1.1, the arrows and
12,345
amet casto got di.
commodo consequat.
tation ullamcorper suscipit
lobortis nisl ut aliquip ex ea
Lorem ipsum dolor sit amet,
commodo consequat.
consectetuer adipiscing elit, sed
Lorem ipsum
diam nonummy nibh euismod
Lorem ipsum dolor sit amet,
the pattern within them
tincidunt ut laoreet dolore magna
consectetuer adipiscing elit, sed
dolor sit amet,
aliquam erat volutpat. Ut wisi
diam nonummy nibh euismod
con quodo
enim ad minim veniam, quis
tincidunt ut laoreet dolore magna
nostrud exerci tation ullamcorper
aliquam erat volutpat. Ut wisi
ipsum dolor est.
suscipit lobortis nisl ut aliquip ex
enim ad minim veniam, quis
should never face backwards.
ea commodo consequat. Duis
nostrud exerci tation ullamcorper
autem vel eum iriure dolor in
suscipit lobortis nisl ut aliquip ex
hendrerit in vulputate velit esse
ea commodo consequat. Duis
molestie consequat, vel illum.
autem vel eum iriure dolor in
hendrerit in vulputate velit esse
molestie consequat, vel illum
dolore eu feugiat nulla facilisis at
The arrows should be
vero eros et accumsan et iusto
odio dignissim qui blandit
praesent luptatum zzril delenit
augue duis dolore te feugait
nulla facilisi.
arranged in a way that
Safety Assurance
Discussion paper /
is complementary to the
System RIS
Consultation regulation
impact statement
layout of the design as an
embellishment, never
over-cluttering the design
or obstructing content.
The arrow as a glyph
The arrows can be used
in any combination
of the primary and
secondary colour palette,
complimentary to the design,
as shown in the examples on
the right.
For access to the arrow
The arrow design in a general sense
can also be seen as a common motif
graphic .eps files, contact
xxxxxxxxxxxxxx@xxx.xxx.xx
We want
and symbol across all collateral, almost
like an *, linking campaign-style text
your feedback
and marketing material back to the
logo, strapline, and its messages (as
Safety Assurance System RIS
illustrated in the strapline, and in the
example on the left).
National Transport Commission Style Guide
22
Reform work
4.2
Graphic
elements
Icons
This is the style for
Projects
NTC corporate icons.
Transport
National Transport Commission Style Guide
23
4.3
Freight truck
Automated vehicles
Graphic
elements
Illustration
Freight train
This is the style for
NTC illustration and
animation.
AUS
NTC
Intermodel transport
Traffic signs
NATIONAL
TRANSPORT
COMMISSION
HEAVY
DEVELOPS
VEHICLE
CHARGES
REVIEWS
APPLY
MONITORSKEEP
LEFT
National Transport Commission Style Guide
24
Photography style examples
4.4
Graphic
elements
Photography
From reflecting the
work the NTC does, to
showcasing staff, the NTC
photography style needs
to have a consistent look
and feel, and reinforce
the philosophy of ‘always
moving forward’.
When capturing
transport or cityscapes,
photography should
capture a sense of
movement through light
or long exposure.
A light and airy mood
should be present in
photography, with a
soft depth of field when
photographing people.
National Transport Commission Style Guide
25
5.0
Collateral
5.1.1
Front covers
Collateral
Print
Publications
Safety Assurance
Annual Report
System RIS
2018–2019
Double page spread examples
Heavy vehicle
pricing
Lorem ipsum est
Lorem ipsum dolor sit amet,
Dolore eu feugiat nulla facilisis at
consectetuer adipiscing elit, sed
vero eros et accumsan et iusto
dolor sit amet,
diam nonummy nibh euismod
odio dignissim qui blandit
estas dolor ad quo tincidunt ut laoreet dolore magna praesent luptatum zzril delenit
aliquam erat volutpat. Ut wisi
augue duis dolore te feugait
consect etuer sit
enim ad minim veniam, quis
nulla facilisi.
nostrud exerci tation ullamcorper
estas dolo dolo
suscipit lobortis nisl ut aliquip ex
Lorem ipsum dolor sit amet, cons
adipiscing elit.
ea commodo consequat.
ectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt
Lorem ipsum est
Lorem ipsum
ut laoreet dolore magna aliquam
Compliance
dolor sit amet,
Lorem ipsum dolor sit amet, cons
Lorem ipsum
ectetuer adipiscing elit, sed diam
consectetuer ad
nonummy nibh euismod tincidunt
Lorem ipsum dolor sit amet, cons
adipiscing elit,
ut laoreet dolore magna aliquam
ectetuer adipiscing elit, sed diam
erat volutpat. Ut wisi enim ad
nonummy nibh euismod tincidunt
and technology
and t
sed diam estas
minim veniam, quis nostrud exerci
ut laoreet dolore magna aliquam
tation ullamcorper suscipit
erat volutpat. Ut wisi enim ad
nibh euis dolor sit
lobortis nisl ut aliquip ex ea
minim veniam, quis nostrud exerci
12,345
amet casto got di.
commodo consequat.
tation ullamcorper suscipit
lobortis nisl ut aliquip ex ea
Lorem ipsum dolor sit amet,
commodo consequat.
consectetuer adipiscing elit, sed
Lorem ipsum
diam nonummy nibh euismod
Lorem ipsum dolor sit amet,
Lorem ipsum
Lorem ipsum dolor sit amet,
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ut laoreet dolore magna aliquam
Lorem ipsum dolor sit amet,
tincidunt ut laoreet dolore magna
consectetuer adipiscing elit, sed
dolor sit amet,
consectetuer adipiscing elit, sed
consectetuer adipiscing elit, sed
erat volutpat. Ut wisi enim ad
consectetuer adipiscing elit, sed
aliquam erat volutpat. Ut wisi
diam nonummy nibh euismod
dolor sit amet,
con quodo
diam nonummy nibh euismod
diam nonummy nibh euismod
minim veniam, quis nostrud exerci
diam nonummy nibh euismod
enim ad minim veniam, quis
tincidunt ut laoreet dolore magna
estas dolor
tincidunt ut laoreet dolore magna
tincidunt ut laoreet dolore magna
tation ullamcorper suscipit
tincidunt ut laoreet dolore magna
nostrud exerci tation ullamcorper
aliquam erat volutpat. Ut wisi
ipsum dolor est.
aliquam erat volutpat. Ut wisi
aliquam erat volutpat. Ut wisi
lobortis nisl ut aliquip ex ea
aliquam erat volutpat Duis autem
suscipit lobortis nisl ut aliquip ex
enim ad minim veniam, quis
consect etuer sit
enim ad minim veniam, quis
enim ad minim veniam, quis
commodo consequat.
vel eum iriure dolor in hendrerit in
ea commodo consequat. Duis
nostrud exerci tation ullamcorper
nostrud exerci tation ullamcorper
nostrud exerci tation ullamcorper
vulputate velit esse molestie
autem vel eum iriure dolor in
suscipit lobortis nisl ut aliquip ex
Lorem ipsum
estas dolo
suscipit lobortis nisl ut aliquip ex
suscipit lobortis nisl ut aliquip ex
Lorem ipsum
consequat, vel illum dolore eu
hendrerit in vulputate velit esse
ea commodo consequat. Duis
adipiscing elit.
ea commodo consequat.
ea commodo consequat. Duis
feugiat nulla facilisis at vero eros
molestie consequat, vel illum.
autem vel eum iriure dolor in
dolor sit amet,
autem vel eum iriure dolor in
Lorem ipsum dolor sit amet,
hendrerit in vulputate velit esse
et accumsan et iusto odio
Lorem ipsum
Lorem ipsum
hendrerit in vulputate velit esse
consectetuer adipiscing elit, sed
molestie consequat, vel illum
dignissim qui blandit praesent
cons ectetuer
molestie consequat, vel illum
diam nonummy nibh euismod
dolore eu feugiat nulla facilisis at
luptatum zzril delenit augue duis
dolor sit amet,
Lorem ipsum dolor sit amet, cons
dolore eu feugiat nulla facilisis at
tincidunt ut laoreet dolore magna
vero eros et accumsan et iusto
dolore te feugait nulla facilisi.
ectetuer adipiscing elit, sed diam
aliquam erat volutpat. Ut wisi
adipiscing elit,
consectetuer
vero eros et accumsan et iusto
odio dignissim qui blandit
nonummy nibh euismod tincidunt
odio dignissim qui blandit
enim ad minim veniam, quis
praesent luptatum zzril delenit
Lorem ipsum
adipiscing elit,
ut laoreet dolore magna aliquam
praesent luptatum zzril delenit
nostrud exerci tation ullamcorper
augue duis dolore te feugait
sed diam
erat volutpat. Ut wisi enim ad
augue duis dolore te feugait nulla
suscipit lobortis nisl ut aliquip ex
Lorem ipsum dolor sit amet, cons
nulla facilisi.
sed diam
minim veniam, quis nostrud exerci
facilisi.
ea commodo consequat. Duis
ectetuer adipiscing elit, sed diam
tation ullamcorper suscipit
autem vel eum iriure dolor in
nonummy nibh euismod tincidunt
nibh euis dolor sit
lobortis nisl ut aliquip ex ea
Lorem ipsum dolor sit amet, cons
hendrerit in vulputate velit esse
ut laoreet dolore magna aliquam
amet casto got di.
commodo consequat.
ectetuer adipiscing elit, sed diam
molestie consequat, vel illum
erat volutpat. Ut wisi enim ad
nonummy nibh euismod tincidunt
dolore eu feugiat nulla facilisis at
minim veniam, quis nostrud exerci
vero eros et accumsan et iusto.
National Transport Commission Style Guide
27
5.1.2
Pull up banners
Collateral
Print
Large format
ntc.gov.au
National Transport Commission Style Guide
28
5.1.3
Word template examples
Collateral
TISOC briefing note
Media release
Print
Add a clear, one-line title <title automatically updates in
31 October 2018
header once saved>
<Monday, 5 November 2018 >
<Insert title>
Agenda item:
[This should be completed in consultation with the Public Affairs and Communication team
Topic
Outline the issue in one or two sentences and no more than four lines.
and must be approved by the CEO and Senior Manager, Public Affairs and Communication]
Name
Title
Analysis
Summarise the NTC’s conclusions using one or two sentences and no more
[NTC media release guidelines]
Organisation
than four lines. Capture the reasons that support the ‘Desired outcomes’. You
Address
wil then expand on these below under ‘Speaking points’.
Title – mention the audience if you can
SUBURB STATE Postcode
First paragraph – start by mentioning the target audience first. Use who, what, where, why,
Desired outcomes
how if you can fit it in one sentence.
Dear
Second paragraph – introduce your voice without using quotation marks. Write non-quotes in
1. Outline the action you are seeking to have approved or supported.
past tense. Usually this wil be
Use a clear one-line subject heading
CEO of the National Transport Commission (NTC) Paul
2. Number these items only if there is more than one.
Retter said ….. You should insert your problem statement here if you can and address who
Structure your letter with the plain English CREDO™ structure.
this problem wil be resolved by.
Context: Start by outlining why you are writing. Thank the reader for a letter you are
Third paragraph – use your
most powerful quote here. Use
your best key message if one
replying to or state why you are writing.
Word document
Speaking points
has been developed. The quote should reference the problem or issue you are hoping to
Result: What is the main point the reader wil want to know? Put this in the second
This section should contain mostly analysis (conclusions, opinion, reasons, evidence,
solve and if applicable, mention any safety, productivity or environmental benefits.
paragraph. If you are replying to a letter, answer the reader’s question and state clearly
explanation) rather than description (context, process, history, consultation). Place most
Continue writing according to pyramid style (present the problem statement; related or
what action wil occur in response. If you are initiating a letter, state what you want.
and report templates
background information in the ‘Context’ section over the page.
supporting information; methodology - how did something occur? Results; conclusion,
Explanation: Explain the reasons for the response or the request and why NTC has
outcomes or most important information).
taken this position. In a short letter, keep this to one or to two paragraphs at most.
Structure by reasoning
Details: If you need to, detail further reasoning and evidence for the position. This might
Structure this section by the reasoning that supports the desired outcomes rather than by the
You should use active sentences for quotes.
be more than one paragraph, but keep it sort and to the point.
narrative of your research. Consider why committee members should support this position.
Keep all sentences as short, clear and concise.
Use headings in longer letters: Complex letters may cover a range of topics or a
Use analytical headings to capture each reason
number of questions. If this is the case, you can stil start with some context and a result
Towards the end discuss what the next steps are if relevant.
paragraph that summarises the main message.
Summarise each reason in the subheadings of this section. The body text then supplies the
evidence supporting each reason.
Try to include a call to action if there is one.
Instead of successive ‘explanation’ and ‘details’ paragraphs, you may need to break the
letter into sub-topics, each with its own ‘explanation’ and ‘details’ paragraphs.
The headings should be easy to read aloud in conveying the key reasons supporting the
Try to keep all writing, but particularly quotes, to a Flesch Kincaid reading level of about eight
Our contact (if appropriate): Finish your letter politely. For instance, end with ‘If you
NTC’s position.
if you can.
would like more information, please contact [name, title, phone]’.
Foreground the most important reasons
If you are unfamiliar of how to set up Flesch Kincaid in Word and what it means have a look
Yours sincerely
here:
If a complex topic calls for extensive analysis, select the most important reasons for the first
page and place the rest in a ‘Supporting analysis’ section over the page.
http://office.microsoft.com/en-au/word-help/test-your-document-s-readability-
HP010354286.aspx#_Toc251568617
You can also use attachments to add further background and related documents. But
Name
capture all the key information in the brief itself and minimise the attachments.
Note that all media releases must be approved by the Director, Public Affairs and
Title
Communications and the CEO before they are distributed. See the NTC Media Policy for
Keep it short and to the point
further details.
National Transport Commission
Level 3, 600 Bourke Street
Melbourne VIC 3000
Meeting date
<DD Month YYYY>
Location
<insert>
(03) 9236 5000
xxxxxxxxx@xxx.xxx.xx
ntc.gov.au
Agenda item
<insert>
TISOC paper number
<insert>
ABN 67 890 861 578
Report template examples
4.2 Information graphics
Break up text with graphic elements
Where your content allows, use design elements like tables, graphs, diagrams and charts to capture
descriptive content. A good balance of visual and textual information will make the report more
engaging and easier to read.
MS Word offers options for different types of graphs and charts. This template has default styles for
table formatting.
All tables and figures should use our corporate colours wherever possible. There are three colours
in the NTC logo. The RGB colour values are listed in the table below. These colours are part of the
themes for this template.
Table 2. NTC’
T
s corporate colours
able 2. NTC’
Colour
RGB colour value
NTC Aqua
R16
G207
B201
NTC Charcoal
R36
G39
B42
<Publication title> <Publication title><Publication title> <Publication title>
NTC Red
R255
G71
B19
<Publication title>
NTC Yellow
R255
G209
B0
<Month Year>
<Month Year>
<Month Year>
<Month Year>
<Month Year>
NTC Blue
R0
G47
B135
NTC Purple
R126
G87
B197
4.3 Accessibility
Make your report accessible
Formatting your report with the in-built styles will also help screen readers to distinguish between
chapters, headings and body text. This makes all of our documents accessible for people with a
disability. All Commonwealth government agencies need to comply with accessibility guidelines
under the
Government Online Strategy and Disability Discrimination Act 1992 (revised 2000).
Label design elements with ‘alt text’
To make our reports accessible, also label all pictures, graphs and tables with ‘alt text’ by:
• right-clicking on the image or table
• selecting ‘format picture’ for images, ‘format chart area’ for charts or ‘table properties’ for tables
• completing the alt text tab with a description of the graphic. For example: ‘This graph shows
the relationship between X and Y’ or for an image, ‘This image shows traffic along the
Monash Freeway’.
Figure 1. <Figure heading – sample figure>
100
80
60
40
East
20
West
Discussion paper / Discussion paper / Discus
Discu sion paper /
s
Discussion paper /
0
Discussion paper /
Consultation regulation
Consultation regulation
Consultation r
Consult
egulation
ation r
Consultation regulation
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
Consultation regulation
impact statement
impact statement
impact stat
impact st ement
at
impact statement
<Insert title of paper here> <insert the month and year the paper was released>
impact statement
National Transport Commission Style Guide
29
Letterhead
Envelopes
5.2
Collateral
Stationery
Level 3, 600 Bourke Street
Melbourne VIC 3000
31 October 2018
Australia
Name
Title
Organisation
Address
SUBURB STATE Postcode
Dear
Use a clear one-line subject heading
Structure your letter with the plain English CREDO™ structure.
Context: Start by outlining why you are writing. Thank the reader for a letter you are
replying to or state why you are writing.
Result: What is the main point the reader wil want to know? Put this in the second
paragraph. If you are replying to a letter, answer the reader’s question and state clearly
Email signature
what action wil occur in response. If you are initiating a letter, state what you want.
Explanation: Explain the reasons for the response or the request and why NTC has
taken this position. In a short letter, keep this to one or to two paragraphs at most.
Details: If you need to, detail further reasoning and evidence for the position. This might
be more than one paragraph, but keep it sort and to the point.
Firstname Surname
Use headings in longer letters: Complex letters may cover a range of topics or a
number of questions. If this is the case, you can stil start with some context and a result
Position title
paragraph that summarises the main message.
Instead of successive ‘explanation’ and ‘details’ paragraphs, you may need to break the
National Transport Commission
letter into sub-topics, each with its own ‘explanation’ and ‘details’ paragraphs.
Our contact (if appropriate): Finish your letter politely. For instance, end with ‘If you
(03) 9236 5000
0412 345 678
ntc.gov.au
would like more information, please contact [name, title, phone]’.
Yours sincerely
Level 3, 600 Bourke St | Melbourne VIC 3000
Name
Title
National Transport Commission
Level 3, 600 Bourke Street
Melbourne VIC 3000
(03) 9236 5000
xxxxxxxxx@xxx.xxx.xx
ntc.gov.au
ABN 67 890 861 578
Business Card
Firstname Surname
Position title
(03) 9236 5000
0412 345 678
ntc.gov.au
xxxxxxxxxxxxxxxx@xxx.xxx.xx
National Transport Commission
Level 3, 600 Bourke Street
Melbourne VIC 3000
Note: Please see reception
to order business cards
National Transport Commission Style Guide
30
5.3.1
EDM examples
Collateral
Digital
December
Heavy vehicle
Newsletter
Newsletter
EDMs
To whom it may concern,
To whom it may concern,
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore magna aliquam.
nibh euismod tincidunt ut laoreet dolore magna aliquam.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit
lobortis nisl ut aliquip ex ea commodo consequat. Duis autemvel eum iriure
lobortis nisl ut aliquip ex ea commodo consequat. Duis autemvel eum iriure
dolor in hendrerit in vulputate velit esse molestie conseq uatvel illum dolore
dolor in hendrerit in vulputate velit esse molestie conseq uatvel illum dolore
eu feugiat nulla facilisis at vero eros et accumsan.
eu feugiat nulla facilisis at vero eros et accumsan.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore magna aliquam et iusto odio
nibh euismod tincidunt ut laoreet dolore magna aliquam et iusto odio
dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te
dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te
feugait nulla facilisi.
feugait nulla facilisi.
Regards,
Regards,
Lorem Ipsum
Lorem Ipsum
National Transport Commission
National Transport Commission
Level 3, 600 Bourke Street
Level 3, 600 Bourke Street
Melbourne VIC 3000
Melbourne VIC 3000
(03) 9236 5000
(03) 9236 5000
xxxxxxxxx@xxx.xxx.xx
xxxxxxxxx@xxx.xxx.xx
ntc.gov.au
ntc.gov.au
National Transport Commission Style Guide
31
5.3.2
PPT slide examples
Collateral
Powerpoint slide example
Digital
Subheading
Lorem ipsum dolor sit quis est
amet consectetuer adipiscing elit
sed diam nonummy nibh od.
PowerPoint
templates
Powerpoint slide example
Subheading | Date
Powerpoint slide example
Powerpoint slide example
Subheading
Subheading
• Bullet point one
• Bullet point five
• Bullet point two
• Bullet point six
• Bullet point three
• Bullet point seven
• Bullet point four
• Bullet point eight
Lorem ipsum
Lorem ipsum
Lorem ipsum
Powerpoint slide example
Powerpoint slide example
Pie chart example
Subheading
4%
8%
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
40%
Lorem ipsum dolor sit amet,
13%
volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
consectetuer adipiscing elit, sed
1,234
diam nonummy nibh euismod
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
lorem ipsum
tincidunt ut laoreet dolore magna
Duis autem vel eum iriure dolor in hendrerit in.
15%
aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis
20%
nostrud exerci tation ullamcorper.
National Transport Commission Style Guide
32
5.3.3
Social media tile examples
Collateral
We want
Automated
vehicles
Digital
your feedback
are on the
horizon
Safety Assurance
Find out more
at ntc.gov.au
System RIS
Social media
tile and banner
templates
How does our domestic freight
measure up over 20 years?
The NTC is
2027
leading change
2017
in Australia’s
land transport
2007
sector.
Find out more at ntc.gov.au
National Transport Commission Style Guide
33
Further
information
For further information on
the NTC corporate style
guide, or for access to assets
and templates, contact
xxxxxxxxxxxxxx@xxx.xxx.xx
National Transport Commission Style Guide
34
Document Outline
