Total expenditure on paid media placements
Dear Department of Finance,
I am seeking any reports from on the total expenditure on paid media placement by year (financial or calendar) since 2019-20 with information broken down by platform and outlet.
The report must include information on paid media placement expenditure broken down by online social media platform e.g. Twitter (or X), Facebook, Instagram, Spotify, Youtube, TikTok and media outlet e.g. Nine, News Corporation, Seven West Media, Guardian, Australian Community Media, Southern Cross Media Group, Network Ten etc.
Yours faithfully
O
Thank you for your email, which has been forwarded to the Department’s FOI
Team for their consideration. A member of the FOI Team will respond to
your email in the next couple of days.
Kind regards
FOI Coordinator
OFFICIAL
Dear O,
Freedom of Information Request – FOI 25-26/153
Thank you for your email to the Department of Finance (Finance) requesting
access to the following documents under the Freedom of Information Act
1982 (FOI Act):
…any reports on the total expenditure on paid media placement by year
(financial or calendar) since 2019-20 with information broken down by
platform and outlet.
The report must include information on paid media placement expenditure
broken down by online social media platform e.g. Twitter (or X), Facebook,
Instagram, Spotify, Youtube, TikTok and media outlet e.g. Nine, News
Corporation, Seven West Media, Guardian, Australian Community Media,
Southern Cross Media Group, Network Ten etc.
Publicly available material related to your request
Before Finance continues with your request, we draw your attention to the
Campaign Advertising by Australian Government Department and Agencies
reports Finance makes publicly available on our website, see
[1]Publications | Department of Finance. These reports date back to 2015
on the website (noting older reports to 2008 can be accessed via the link
on the webpage ‘Previous reports on Campaign Advertising’ which links to
Trove) and provide a breakdown of campaign advertising expenditure by
media channel as well as by campaign.
We would be grateful if you could consider the publicly available
information and advise by 5pm Thursday 5 February 2026 whether this
satisfies your FOI request. If so, grateful if you could also confirm that
you are willing to withdraw this request.
Kind regards,
FOI Team
FOI Officer | Legal and Assurance Branch
Business Enabling Services
Department of Finance
A: One Canberra Avenue, Forrest ACT 2603
References
Visible links
1. https://www.finance.gov.au/publications/...
Dear FOI Requests,
The publicly available information does not satisfy my request as it does not provide any breakdown by specific platform and outlet, only channel.
Yours sincerely,
O
Thank you for your email, which has been forwarded to the Department’s FOI
Team for their consideration. A member of the FOI Team will respond to
your email in the next couple of days.
Kind regards
FOI Coordinator
OFFICIAL
Dear O,
We refer to your FOI request on 16 January 2026 (our ref: FOI 25-26/153).
Please see attached a decision in response to your FOI request.
Kind regards,
FOI Team
FOI Officer | Legal and Assurance Branch
Business Enabling Services
Department of Finance
A: One Canberra Avenue, Forrest ACT 2603