Corporate Branding Manual

Tony Baldwin made this Freedom of Information request to Public Transport Victoria

The request was partially successful.

From: Tony Baldwin

Delivered

Dear Public Transport Victoria,

May I please request a copy of the Corporate Branding Manual used by PTV int he current iteration, requesting that this covers current contracts of Metro, Yarra Trams, VLine etc

Request that the informtion provided to also include

Colour Makeup (CMYK\RGB) for Metro Line Colours current and future, Yarra Tram Line Routes, Font details and 'Mode' Symbology identifiers

Yours faithfully,

Tony Baldwin

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From: PTV FOI
Public Transport Victoria


Attachment image001.png
2K Download


 

Hello Tony,

 

Thanks for your message.

 

Please note that under the Freedom of Information Act 1982 (Vic), a FOI
request entails an application fee of $28.90, plus copying and search
charges. The link below provides some additional information on FOI costs:

 

https://ovic.vic.gov.au/freedom-of-infor...

https://ovic.vic.gov.au/freedom-of-infor...

 

The application fee can be paid by cheque or money order (made payable to
"Public Transport Victoria") posted to the address below.

 

FOI fees and charges may be waived if you can provide evidence of
financial hardship. You will need to provide a copy of your health care or
pension card in lieu of the application fee.

 

Alternatively, PTV may be able to progress your request administratively
outside the Freedom of Information Act, without the need for the payment
of an application fee. The Customer Information, Marketing & Digital
Branch at PTV is responsible for administering PTV’s branding and master
style guide. They have discretion to release master style guide
information in certain circumstances. Can you please advise on the purpose
for which you need access to PTV’s branding and master style guide?

 

Regards,

Gavin

 

Freedom of Information Unit

PO Box 4724 Melbourne Victoria 3001

Part of Transport for Victoria

For more information visit www.ptv.vic.gov.au

or call 1800 800 007 (6am – midnight)

 

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From: Tony Baldwin

Delivered

Dear PTV FOI,

Hi Gavin given TfL the largest Pt Provider in the world gives this for free on their website and also does not charge for information I hope PTV can do the same

I’m a graphic design and public transport enthusiast as stared Transport for London (TfL) offers this Information on line colours etc to share for these reasons

It would also be for my own private use for some simple art to put on my walls like a map of the Melbourne metro network

Yours sincerely,

Tony Baldwin

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From: Tony Baldwin

Delivered

Dear PTV FOI,

Gavin I request this to be made outside of the FOI as this information is already produced and does not need to be researched

I am a graphic designer that has a keen intrest in Transport I am making for my own personal use in hows a Rainbow Board based on https://www.ptv.vic.gov.au/live-travel-u... ie an A3 image with line names bars and colours. I’m wanting to ensure the colour makeup is accurate CMYK

I will also create a separate image using the modes pictographs

As you can see on this Wikipedia article someone has already redrawn in this instance the tram graphic
https://en.m.wikipedia.org/wiki/File:Mel... However I want to ensure the green background is the correct colour.

I’m wanting to make sure also I use the correct colour for

- Metro Train Services
- Metro Bus Services
- V/Line train & coach Services
- Skybus pictograph & colour
- Western Port Ferry Pictograph & Colour

On a side note Transport for London has placed on their website a copy of all their design and branding manuals for all to access for those with this intrest

Yours sincerely,

Tony Baldwin

Link to this

From: PTV FOI
Public Transport Victoria


Attachment image001.png
2K Download

Attachment PTVH2977 MSG 2018 2.4 Colour v10 PA v2.pdf
2.3M Download View as HTML


 

Hello Tony,

 

Please see attached a copy of PTV’s Visual Identity Toolkit in response to
your request.

 

This document has been provided to you as part of the administrative
release of information outside the Freedom of Information Act 1982 (Vic).

 

Please be aware that PTV’s branding material and designs are subject to
copyright and trademark protection.

 

Regards,

Gavin

 

Freedom of Information Unit

PO Box 4724 Melbourne Victoria 3001

[1]cid:image001.png@01D49839.C3B84BE0

Part of Transport for Victoria

For more information visit www.ptv.vic.gov.au

or call 1800 800 007 (6am – midnight)

 

show quoted sections

Link to this

From: Tony Baldwin

Delivered

Dear PTV FOI,

Gavin

Thanks for that I note there is some pages that has been extracted any chance I can request parts 2.1-2.3 as well

I note in that document it mentioned Google and Apple maps using the colours in their apps

Atm they only use the default Metro blue and Tram green

Have they been contacted by PTV to use the full spectrum on the page

Yours sincerely,

Tony Baldwin

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