Corporate Branding Manual

Tony Baldwin made this Freedom of Information request to Public Transport Victoria

This request has been closed to new correspondence from the public body. Contact us if you think it ought be re-opened.

The request was partially successful.

Dear Public Transport Victoria,

May I please request a copy of the Corporate Branding Manual used by PTV int he current iteration, requesting that this covers current contracts of Metro, Yarra Trams, VLine etc

Request that the informtion provided to also include

Colour Makeup (CMYK\RGB) for Metro Line Colours current and future, Yarra Tram Line Routes, Font details and 'Mode' Symbology identifiers

Yours faithfully,

Tony Baldwin

PTV FOI, Public Transport Victoria

1 Attachment

 

Hello Tony,

 

Thanks for your message.

 

Please note that under the Freedom of Information Act 1982 (Vic), a FOI
request entails an application fee of $28.90, plus copying and search
charges. The link below provides some additional information on FOI costs:

 

https://ovic.vic.gov.au/freedom-of-infor...

https://ovic.vic.gov.au/freedom-of-infor...

 

The application fee can be paid by cheque or money order (made payable to
"Public Transport Victoria") posted to the address below.

 

FOI fees and charges may be waived if you can provide evidence of
financial hardship. You will need to provide a copy of your health care or
pension card in lieu of the application fee.

 

Alternatively, PTV may be able to progress your request administratively
outside the Freedom of Information Act, without the need for the payment
of an application fee. The Customer Information, Marketing & Digital
Branch at PTV is responsible for administering PTV’s branding and master
style guide. They have discretion to release master style guide
information in certain circumstances. Can you please advise on the purpose
for which you need access to PTV’s branding and master style guide?

 

Regards,

Gavin

 

Freedom of Information Unit

PO Box 4724 Melbourne Victoria 3001

Part of Transport for Victoria

For more information visit www.ptv.vic.gov.au

or call 1800 800 007 (6am – midnight)

 

-----Original Message-----

 

From: Tony Baldwin <[FOI #5149 email]>

Sent: Monday, 10 December 2018 11:37 AM

To: PTV FOI <[email address]>

Subject: Freedom of Information request - Corporate Branding Manual

 

Dear Public Transport Victoria,

 

May I please request a copy of the Corporate Branding Manual used by PTV
int he current iteration,  requesting that this covers current contracts
of Metro, Yarra Trams, VLine etc

 

Request that the informtion provided to also include

 

Colour Makeup (CMYK\RGB) for Metro Line Colours current and future, Yarra
Tram Line Routes, Font details and 'Mode' Symbology identifiers

 

Yours faithfully,

 

Tony Baldwin

 

-------------------------------------------------------------------

 

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This request has been made by an individual using Right to Know. This
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hide quoted sections

Dear PTV FOI,

Hi Gavin given TfL the largest Pt Provider in the world gives this for free on their website and also does not charge for information I hope PTV can do the same

I’m a graphic design and public transport enthusiast as stared Transport for London (TfL) offers this Information on line colours etc to share for these reasons

It would also be for my own private use for some simple art to put on my walls like a map of the Melbourne metro network

Yours sincerely,

Tony Baldwin

Dear PTV FOI,

Gavin I request this to be made outside of the FOI as this information is already produced and does not need to be researched

I am a graphic designer that has a keen intrest in Transport I am making for my own personal use in hows a Rainbow Board based on https://www.ptv.vic.gov.au/live-travel-u... ie an A3 image with line names bars and colours. I’m wanting to ensure the colour makeup is accurate CMYK

I will also create a separate image using the modes pictographs

As you can see on this Wikipedia article someone has already redrawn in this instance the tram graphic
https://en.m.wikipedia.org/wiki/File:Mel... However I want to ensure the green background is the correct colour.

I’m wanting to make sure also I use the correct colour for

- Metro Train Services
- Metro Bus Services
- V/Line train & coach Services
- Skybus pictograph & colour
- Western Port Ferry Pictograph & Colour

On a side note Transport for London has placed on their website a copy of all their design and branding manuals for all to access for those with this intrest

Yours sincerely,

Tony Baldwin

PTV FOI, Public Transport Victoria

2 Attachments

 

Hello Tony,

 

Please see attached a copy of PTV’s Visual Identity Toolkit in response to
your request.

 

This document has been provided to you as part of the administrative
release of information outside the Freedom of Information Act 1982 (Vic).

 

Please be aware that PTV’s branding material and designs are subject to
copyright and trademark protection.

 

Regards,

Gavin

 

Freedom of Information Unit

PO Box 4724 Melbourne Victoria 3001

[1]cid:image001.png@01D49839.C3B84BE0

Part of Transport for Victoria

For more information visit www.ptv.vic.gov.au

or call 1800 800 007 (6am – midnight)

 

-----Original Message-----
From: Tony Baldwin <[FOI #5149 email]>
Sent: Sunday, 16 December 2018 11:36 AM
To: PTV FOI <[email address]>
Subject: Re: Freedom of Information request - Corporate Branding Manual

 

Dear PTV FOI,

 

Gavin I request this to be made outside of the FOI as this information is
already produced and does not need to be researched

 

I am a graphic designer that has a keen intrest in Transport  I am making
for my own personal use in hows a Rainbow Board based on 
[2]https://www.ptv.vic.gov.au/live-travel-u... ie an A3 image with
line names bars and colours.   I’m wanting to ensure the colour makeup is
accurate CMYK

 

I will also create a separate image using the modes pictographs

 

As you can see on this Wikipedia article someone has already redrawn in
this instance the tram graphic

[3]https://urldefense.proofpoint.com/v2/url...
However I want to ensure the green background is the correct colour.

 

I’m wanting to make sure also I use the correct colour for

 

- Metro Train Services

- Metro Bus Services

- V/Line train & coach Services

- Skybus pictograph & colour

- Western Port Ferry Pictograph & Colour

 

On a side note Transport for London has placed on their website a copy of
all their design and branding manuals for all to access for those with
this intrest

 

Yours sincerely,

 

Tony Baldwin

 

-----Original Message-----

 

 

 

Hello Tony,

 

 

 

Thanks for your message.

 

 

 

Please note that under the Freedom of Information Act 1982 (Vic), a FOI 
request entails an application fee of $28.90, plus copying and search 
charges. The link below provides some additional information on FOI costs:

 

 

 

[4]https://ovic.vic.gov.au/freedom-of-infor...

 

[5]https://ovic.vic.gov.au/freedom-of-infor...

 

 

 

The application fee can be paid by cheque or money order (made payable to 
"Public Transport Victoria") posted to the address below.

 

 

 

FOI fees and charges may be waived if you can provide evidence of 
financial hardship. You will need to provide a copy of your health care
or  pension card in lieu of the application fee.

 

 

 

Alternatively, PTV may be able to progress your request administratively 
outside the Freedom of Information Act, without the need for the payment 
of an application fee. The Customer Information, Marketing & Digital 
Branch at PTV is responsible for administering PTV’s branding and master 
style guide. They have discretion to release master style guide 
information in certain circumstances. Can you please advise on the
purpose  for which you need access to PTV’s branding and master style
guide?

 

 

 

Regards,

 

Gavin

 

 

 

Freedom of Information Unit

 

PO Box 4724 Melbourne Victoria 3001

 

Part of Transport for Victoria

 

For more information visit [6]www.ptv.vic.gov.au

 

or call 1800 800 007 (6am – midnight)

 

 

 

-------------------------------------------------------------------

Please use this email address for all replies to this request:

[7][FOI #5149 email]

 

This request has been made by an individual using Right to Know. This
message and any reply that you make will be published on the internet.
More information on how Right to Know works can be found at:

[8]https://urldefense.proofpoint.com/v2/url...

 

If you find this service useful as an FOI officer, please ask your web
manager to link to us from your organisation's FOI page.

 

-------------------------------------------------------------------

 

References

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5. https://ovic.vic.gov.au/freedom-of-infor...
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hide quoted sections

Dear PTV FOI,

Gavin

Thanks for that I note there is some pages that has been extracted any chance I can request parts 2.1-2.3 as well

I note in that document it mentioned Google and Apple maps using the colours in their apps

Atm they only use the default Metro blue and Tram green

Have they been contacted by PTV to use the full spectrum on the page

Yours sincerely,

Tony Baldwin